When the stakes are high.
When you face challenges or opportunities that will define your reputation.
When you find yourself on the wrong side of public opinion.
The Ivey Business School has partnered with Navigator, Canada's leading high-stakes communication firm, to provide a proprietary two-and-a-half day program focusing on how to manage reputation capital and mitigate risk during reputation-defining situations.
Reputation risk has a material impact on a company’s performance and position in its industry. The Ivey-Navigator program uses simulations and case studies to prepare executives with the strategies and tactics to plan, respond and recover from any situation that could adversely affect their company’s reputation. Participants will be instructed by a team of professors, business leaders and communications experts.
The program features proprietary exercises that allow participants to engage in the planning, response and recovery during a situation where reputation is threatened. Program participants work through simulations and case studies from a variety of stakeholder perspectives. This holistic approach allows them to identify and leverage both the opportunities and challenges associated with a reputation-defining event and ultimately, prepares them to adopt communication strategies that build trust with the stakeholders that matter most.