The Ivey Business School has partnered with Navigator, Canada's leading high-stakes communication firm, to provide a proprietary program focusing on how to manage reputation capital and protect your corporate reputation during crisis.
Reputation risk has a material impact on a company’s performance and position in its industry. The Ivey-Navigator program will prepare executives with the strategies and tactics to plan, respond and recover from any situation that adversely impacts corporate reputation.
The two-and-a-half day program, taking place in Toronto, will be instructed by a team of professors, business leaders and communication experts.
Program participants work through simulations, hands-on exercises and case studies from a variety of stakeholder perspectives. This holistic approach allows participants to identify and leverage the opportunities and challenges associated with a crisis in order to prepare and implement communication strategies that build trust with the stakeholders who matter most.