Professor Emeritus

Profile

Adrian Ryans is a professor emeritus of marketing at the Ivey Business School.

Recent Refereed Articles

  • Green, D.H., Barclay, D.W., Ryans, A.B., 1995, "Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination", Journal of Marketing, October 59(4): 1 - 16.
  • Ryans, A.B., More, R.A., Hulland, J.S., 1995, "Profitable Multibranding", Journal of Brand Management, December (3): 183 - 196.
  • Green, D.H., Ryans, A.B., 1990, "Entry Strategies and Market Performance Causal Modeling of a Business Simulation", Journal of Product Innovation Management 7: 45 - 58.
  • Ryans, A.B., 1990, "Strategic Market Entry Factors and Market Share Achievement in Japan", Journal of International Business Studies, March 19(3): 389 - 409.
  • Day, G.S., Ryans, A.B., 1988, "Using Price Discounts for a Competitive Advantage", Industrial Marketing Management, February 17(1): 1 - 14.
  • Ryans, A.B., Weinberg, C.B., 1987, "Territory Sales Response Models: Stability Over Time", Journal of Marketing Research, May 24: 229 - 233.
  • Day, G.S., Ryans, A.B., Deutscher, T.H., (forthcoming), "Data Quality, Level of Aggregation, and Nonmetric Multidimensional Scaling Solutions", Journal of Marketing Research, February 13(1): 92 - 97.