- Corporate Social Responsibility
- Incentive compensation design
- Competitive strategy in creative industries
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Assistant Professor, General Management & Strategy
Bryan Hong joined the Strategy area group in July 2012 after completing his PhD in Business Administration at the University of California-Berkeley.
Professor Hong's research investigates how a firm's strategy, the design of its organization, and the incentives of its managers interact to influence its socially responsible behaviour and other performance outcomes. His most recent work examines the effectiveness of executive compensation for corporate social responsibility.
In other work, Professor Hong examines how Korean pop music companies are able to substantially outperform major U.S.-based record labels. Prior to his PhD, Professor Hong worked in investment banking, corporate strategic planning, and strategy consulting.
- HBA: Strategy (core)
- HBA: Advanced Competitive Strategy (elective)
- PhD, Haas School of Business, UC-Berkeley
- MA, Haas School of Business, UC-Berkeley
- BS, Finance and International Studies, Kelley School of Business, Indiana University
Recent Refereed Articles
Hong, B., Li, F., Minor, D.,
2016, "Corporate Governance and Executive Compensation for Corporate Social Responsibility", Journal of Business Ethics, June 136(1): 199 - 213.
Abstract: We link the corporate governance literature in financial economics to the agency cost perspective of corporate social responsibility (CSR) to derive theoretical predictions about the relationship between corporate governance and the existence of executive compensation incentives for CSR. We test our predictions using novel executive compensation contract data, and find that firms with more shareholder-friendly corporate governance are more likely to provide compensation to executives linked to firm social performance outcomes. Also, providing executives with direct incentives for CSR is an effective tool to increase firm social performance. The findings provide evidence identifying corporate governance as a determinant of managerial incentives for social performance, and suggest that CSR activities are more likely to be beneficial to shareholders, as opposed to an agency cost.
Link(s) to publication:
Honours & Awards
- Best Advisor of the Year Award, World Asian Case Competition (2016)
- David G. Burgoyne Teaching Award for Outstanding Commitment to Student Development (2016)