Assistant Professor, General Management & Strategy


Bryan Hong joined the Strategy area group in July 2012 after completing his PhD in Business Administration at the University of California-Berkeley.

Professor Hong's research investigates how a firm's strategy, the design of its organization, and the incentives of its managers interact to influence its socially responsible behaviour and other performance outcomes. His most recent work examines the effectiveness of executive compensation for corporate social responsibility.

In other work, Professor Hong examines how Korean pop music companies are able to substantially outperform major U.S.-based record labels. Prior to his PhD, Professor Hong worked in investment banking, corporate strategic planning, and strategy consulting.


  • HBA: Strategy (core)
  • HBA: Advanced Competitive Strategy (elective)


  • PhD, Haas School of Business, UC-Berkeley
  • MA, Haas School of Business, UC-Berkeley
  • BS, Finance and International Studies, Kelley School of Business, Indiana University

Recent Refereed Articles

  • Hong, B., Li, F., Minor, D., 2016, "Corporate Governance and Executive Compensation for Corporate Social Responsibility", Journal of Business Ethics, June 136(1): 199 - 213.

Honours & Awards

  • Best Advisor of the Year Award, World Asian Case Competition (2016)
  • David G. Burgoyne Teaching Award for Outstanding Commitment to Student Development (2016)