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Eric Janssen

Lecturer, Entrepreneurship

Eric Janssen

Contact Information

Eric Janssen is one part practitioner, one part educator. He has spent his entire career starting and growing companies in the music, security, and retail industries, and has become obsessed with the art and science of sales and the impact that ‘getting it right’ can have on any organization.

He’s travelled around the world (a few times over), but is a small-town guy at heart, not to mention a born-and-raised Canadian, which makes him really nice.

Eric remains actively involved as an investor, advisor, and practitioner in the private sector and his mission at Ivey is to distill the best practices of world-class entrepreneurs, as well as sales, marketing and growth experts to arm his students with the skills, habits and mindset to thrive in the new era of work.

When off the grid you’ll likely find Eric at a Crossfit box, travelling with his family, or at a music festival.


  • New Venture Creation
  • New Venture Project
  • Ivey Design Project

Programs Taught

  • HBA

Honours & Awards

  • Western University Students’ Council Teaching Honour Roll