Research Publications
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Professor Boichuk's research interests include the areas of business-to-business marketing, marketing analytics, and sales force effectiveness. Published in the Journal of Marketing, Journal of Marketing Research, Journal of Accounting Research, and Journal of Retailing, his research portfolio addresses such questions as "Why do salespeople use hard sell tactics?" "What factors cause salespeople to misread customers' interest levels?" and "What do companies ask of the sales function when earnings are short?" Before joining Ivey, he taught at the McIntire School of Commerce at the University of Virginia, where he placed after completing a PhD at the University of Houston.
Teaching
- Social Media Analytics
- Online Retail
Programs Taught
- HBA
- MSc
Education
- PhD, University of Houston
- MSc in Management, Brock University
- Bachelor of Business Administration, Brock University