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June Cotte

Professor, Marketing

Faculty Director of Research
Scott & Melissa Beattie Professor in Marketing

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  • Consumer Behavior and Decision-Making
  • Online and Casino Gambling
  • Temporal Perception and Behavior
  • Social and Ethical Issues in Consumption

Impact Article

Research Publications

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June Cotte holds the Scott & Melissa Beattie Professorship in Marketing and is Professor of Marketing at the Ivey Business School. From 1998-2001, she was Assistant Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. She earned her B.B.A. (Honors) at Brock University, her M.B.A. from University of Windsor, and her Ph.D. from the University of Connecticut.

Professor Cotte's research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and consumption issues in gambling. She is on the Editorial Review Boards of the Journal of Marketing and the Journal of Consumer Psychology. Her work has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, MIT/Sloan Management Review, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, and the Journal of Managerial Psychology, as well as in the Wall Street Journal, and other journals and books.

Her work experience includes marketing research and industrial sales analysis positions at Union Gas, Ltd. She has taught courses on Marketing Management, Global Marketing Strategy, Consumer Behavior, Research Methods and Personal Selling and Sales Force Management.


  • Global Marketing Strategy
  • Marketing Management
  • Consumer Behavior

Programs Taught

  • PhD
  • Executive Education


  • BBA
  • MBA
  • PhD, University of Connecticut

Recent Refereed Articles

  • Whelan, J, Goode, MR, Cotte, J, Thomson, M, 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology and Marketing 33(11): 899 - 916.
  • Huff, AD, Cotte, J, 2016, "The Evolving Family Assemblage: How Senior Families Do’ Family", European Journal of Marketing 50(5/6): 892 - 915.
  • Bendle, NT, Cotte, J, 2016, "Assumptions of Rationality in A Political Market: The Case of the Republican Autopsy", Journal of Nonprofit & Public Sector Marketing 28(1): 66 - 83.
  • Wang, X, Bendle, NT, Mai, F, Cotte, J, 2015, "The Journal of Consumer Research at Forty: A Historical Analysis", Journal of Consumer Research 42(1): 5 - 18.
  • Barnhart, M, Cotte, J, Huff, AD, 2014, "Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family", Journal of Marketing Management 30(15-16): 1680 - 1702.
  • Blazevic, V, Wiertz, C, Cotte, J, de Ruyter, K, Keeling, DI, 2014, "GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity", Journal of Interactive Marketing 28(2): 87 - 100.
  • Robinson, S, Giebelhausen, M, Cotte, J, 2013, "Shopping, Gambling or Shambling? Penny Auctions", Journal of Business Research 66(9): 1612 - 1616.
  • Huff, AD, Cotte, J, 2013, "Complexities of Consumption: The Case of Childcare", Journal of Consumer Affairs 47(1): 72 - 97.
  • Trudel, R, Murray, KB, Cotte, J, 2012, "Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction", International Journal of Research in Marketing 29(1): 93 - 97.
  • Noseworthy, TJ, Cotte, J, Lee, MSH, 2011, "The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products", Journal of Consumer Research 38(2): 358 - 375.
  • Lee, MSH, Cotte, J, Noseworthy, TJ, 2010, "The Role of Network Centrality in the Flow of Consumer Influence", Journal of Consumer Psychology 20(1): 66 - 77.
  • Cotte, J, Latour, K, 2009, "Blackjack in the Kitchen: Understanding Online Versus Casino Gambling", Journal of Consumer Research 35(5): 742 - 758.
  • Trudel, R, Cotte, J, 2009, "Does It Pay To Be Good?", Sloan Management Review (MIT) 50(2): 61 - 68.
  • Cotte, J, Chowdhury, TG, Ratneshwar, S, Ricci, L, 2006, "Pleasure or Utility? Time Planning Style and Web Usage Behavior", Journal of Interactive Marketing 20(1): 45 - 57.
  • Cotte, J, Coulter, R, Moore, ME, 2005, "Enhancing or Disrupting Guilt: The Role of Ad Credibility and Perceived Manipulative Intent", Journal of Business Research 58(3): 361 - 368.

For more publications please see our Research Database


  • Various marketing research and sales / marketing analysis positions

Research/Course Development

  • Social and Ethical Issues in Consumption
  • Gambling
  • Temporal Perception and Behaviour