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June Cotte

Professor, Marketing

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  • Consumer Behavior and Decision-Making
  • Online and Casino Gambling
  • Temporal Perception and Behavior
  • Social and Ethical Issues in Consumption

Impact Article

Research Publications

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June Cotte is a Professor of Marketing at the Ivey Business School. From 2014-2020, she held the Scott & Melissa Beattie Professorship in Marketing. From 1998-2001, she was Assistant Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. She earned her B.B.A. (Honors) at Brock University, her M.B.A. from University of Windsor, and her Ph.D. from the University of Connecticut.

Professor Cotte's research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and consumption issues in gambling. She is on the Editorial Review Boards of the Journal of Marketing and the Journal of Consumer Psychology. Her work has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, MIT/Sloan Management Review, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, and the Journal of Managerial Psychology, as well as in the Wall Street Journal, and other journals and books.

Her work experience includes marketing research and industrial sales analysis positions at Union Gas, Ltd. She has taught courses on Marketing Management, Global Marketing Strategy, Consumer Behavior, Research Methods and Personal Selling and Sales Force Management.


  • Global Marketing Strategy
  • Marketing Management
  • Consumer Behavior

Programs Taught

  • PhD
  • Executive Education


  • BBA
  • MBA
  • PhD, University of Connecticut

Recent Refereed Articles

  • Nguyen, P.; Wang, X.; Li, X.; Cotte, J., (Forthcoming), "Reviewing Experts’ Restraint from Extremes and its Impact on Service Providers", Journal of Consumer Research.
  • Bagga, C.; Bendle, N. T.; Cotte, J., 2019, "Object Valuation and Non-Ownership Possession: How Renting and Borrowing Impact Willingness-to-pay", Journal of the Academy of Marketing Science, December 42(1): 97 - 117.
  • Liang, J.; Jiang, H.; Cotte, J., 2019, "Upward Intergenerational Influences on Parents’ Innovativeness and Innovation Adoption: A Comparative Study of Single Child and Multiple Child Families", Journal of Consumer Behaviour, July 18(4): 350 - 359.
  • Whelan, J.; Goode, M. R.; Cotte, J.; Thomson, M., 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology & Marketing, October 33(11): 899 - 916.
  • Huff, A. D.; Cotte, J., 2016, "The Evolving Family Assemblage: How Senior Families Do’ Family", European Journal of Marketing, June 50(5/6): 892 - 915.
  • Bendle, N. T.; Cotte, J., 2016, "Assumptions of Rationality in A Political Market: The Case of the Republican Autopsy", Journal of Nonprofit & Public Sector Marketing, March 28(1): 66 - 83.
  • Wang, X.; Bendle, N. T.; Mai, F.; Cotte, J., 2015, "The Journal of Consumer Research at Forty: A Historical Analysis", Journal of Consumer Research, June 42(1): 5 - 18.
  • Barnhart, M.; Cotte, J.; Huff, A. D., 2014, "Like a Member of the Family: Including and Excluding Paid Caregivers in Performances of Family", Journal of Marketing Management, November 30(15-16): 1680 - 1702.
  • Blazevic, V.; Wiertz, C.; Cotte, J.; de Ruyter, K.; Keeling, D. I., 2014, "GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity", Journal of Interactive Marketing, May 28(2): 87 - 100.
  • Robinson, S.; Giebelhausen, M.; Cotte, J., 2013, "Shopping, Gambling or Shambling? Penny Auctions", Journal of Business Research, August 66(9): 1612 - 1616.
  • Huff, A. D.; Cotte, J., 2013, "Complexities of Consumption: The Case of Childcare", Journal of Consumer Affairs, March 47(1): 72 - 97.
  • Trudel, R.; Murray, K. B.; Cotte, J., 2012, "Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction", International Journal of Research in Marketing, March 29(1): 93 - 97.
  • Noseworthy, T. J.; Cotte, J.; Lee, M. S. H., 2011, "The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products", Journal of Consumer Research, September 38(2): 358 - 375.
  • Lee, M. S. H.; Cotte, J.; Noseworthy, T. J., 2010, "The Role of Network Centrality in the Flow of Consumer Influence", Journal of Consumer Psychology, February 20(1): 66 - 77.
  • Cotte, J.; Latour, K., 2009, "Blackjack in the Kitchen: Understanding Online Versus Casino Gambling", Journal of Consumer Research, January 35(5): 742 - 758.

For more publications please see our Research Database


  • Various marketing research and sales / marketing analysis positions

Research/Course Development

  • Social and Ethical Issues in Consumption
  • Gambling
  • Temporal Perception and Behaviour