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Kenneth G. Hardy

Professor Emeritus,Lecturer (part-time), Marketing

Contact Information

Expertise

  • Leadership
  • Business Planning

Faculty Focus

During the summer between my junior and senior year at Ivey I worked in the Brand Department of Procter & Gamble in Toronto, and upon graduation joined the sales and marketing department of a company that fabricated building materials for the construction industry. I earned an M.B.A. and Ph.D. from the University of Michigan and joined the Ivey faculty in 1968. Today, I am Emeritus Professor at the Ivey Business School.

From 1988-92, I was Director of the HBA Program and from 1993-99, Associate Dean Research and Faculty Development and then directed the entrepreneurship institute for three years. From 2003 to 2006 I was also a Visiting Professor at the University of Michigan; in 1987 the same at INSEAD in Fontainebleau, France; and in 1973-74, the same at NEMI in Oslo, Norway.

Teaching

  • Learning From Leaders 4500

Education

  • HBA Ivey
  • MBA, PhD Michigan

Recent Refereed Articles

  • MacKenzie, H. F.; Hardy, K. G., 1996, "Manage your offering or manage your relationship?", Journal of Business & Industrial Marketing, January 11(6): 20 - 37.
  • Magrath, A. J.; Hardy, K. G., 1994, "Building Customer Partnerships", Business Horizons, January 37(1): 24 - 28.
  • Hardy, K. G.; Magrath, A. J., 1992, "Manufacturer Services For Distributors", Industrial Marketing Management, January 21(2): 119 - 124.
  • Hardy, K. G.; Magrath, A. J., 1991, "Six Steps to Distribution Network Design", Business Horizons, December 34(1): 48 - 52.
  • Hardy, K. G.; Magrath, A. J., 1989, "Dealing with Cheating in Distribution", European Journal of Marketing: 123 - 129.
  • Magrath, A. J.; Hardy, K. G., 1989, "Gearing Manufacturer Support Programs to Distributors.", Industrial Marketing Management, January 18(4): 239 - 244.
  • Magrath, A. J.; Hardy, K. G., 1989, "A Strategic Paradigm for Predicting Manufacturer-Reseller Conflict", European Journal of Marketing, January 23(2): 94 - 108.
  • Hardy, K. G.; Magrath, A. J., 1988, "Planning for Better Channel Management", Long Range Planning, January 21(6): 30 - 37.
  • Hardy, K. G., 1988, "Ten Ways for Manufacturers to Improve Distribution Management", Business Horizons, January 31(6): 65 - 69.
  • Magrath, A. J.; Hardy, K. G., 1988, "Working with a Unique Distribution Channel: Contractor-Dealers", Industrial Marketing Management, January 17(4): 325 - 328.
  • Magrath, A. J.; Hardy, K. G., 1987, "Factory Salesmen's Roles with Industrial Distributors", Industrial Marketing Management, December 16(3): 163 - 168.
  • Magrath, A. J.; Hardy, K. G., 1987, "Avoiding the Pitfalls in Managing Distribution Channels", Business Horizons, January 30(5): 29 - 33.
  • Hardy, K. G.; Magrath, A. J., 1987, "Buying Groups: Clout for Small Businesses", Harvard Business Review, January 65(5): 16 - 24.
  • Hardy, K. G.; Magrath, A. J., 1987, "Selecting Sales and Distribution Channels", Industrial Marketing Management, January 16(4): 273 - 278.
  • Hardy, K. G., 1986, "Key Success Factors for Manufacturers' Sales Promotions in Packaging Goods", Journal of Marketing, January 50(3): 13 - 23.

For more publications please see our Research Database

Works in Progress

  • I continue to search for new materials and new visitors for both Entrepreneurial Marketing and Learning From Leaders

Honours & Awards

  • 2011 Alumni Faculty Award

Experience

  • My special expertise is in strategic planning, leadership development and making good use of boards of directors. I have served on six boards of directors and consulted on strategy issues to companies such as AT&T, Call-Net, DuPont, Mobil Oil, Nabisco, Ontario Hospital Association, Bell Canada, Union Carbide and Zeneca. I have taught executive education programs in Brazil, Columbia, England, Finland, Ireland, Kenya, Mexico, Norway and other countries.
  • I have written five books, 130 cases and published many articles in the Journal of Marketing, Harvard Business Review, European Journal of Marketing, Journal of Business Strategy, and other journals.

Research/Course Development

  • In 2000 I created Entrepreneurial Marketing to teach students how to grow small and medium companies quickly. It discusses optimal positioning, strategies and tactics for fast growth and finally how to exit profitably.
  • In 2008 I created Learning From Leaders which demonstrated best leadership practices by in-class interviews of seven of Canadian businesses most outstanding leaders and writing a Personal Plan for Leadership.