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Kersi D. Antia

Associate Professor, Marketing

George and Mary Turnbull Faculty Fellow

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  • Franchising
  • Distribution Channel Design and Management
  • Alliance Management

Impact Article

Research Publications

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Kersi D. Antia is George and Mary Turnbull Faculty Fellow and associate professor of marketing. Professor Antia teaches in Ivey's Executive MBA programs in Toronto and Hong Kong, and has been involved in the design and delivery of more specialized healthcare marketing courses at Ivey, as well as for other corporate clients. His research focuses on the governance of inter-organizational relationships - franchising, distribution channel relationships, and strategic alliances - and the impact of technology on these relationships. Professor Antia's current projects include assessing the impact of vertical restraints on channel relationships, identifying the drivers and outcomes of bankruptcy, and geographic Information system (GIS)-based retail strategies - location, expansion, product assortment, and store performance. His research has been published in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Management Information Systems, MIT Sloan Management Review, and Strategic Management Journal. Professor Antia received his Ph.D. in marketing from the University of Southern California, and is on the editorial review board of the Journal of Marketing, Journal of Retailing, and Journal of International Marketing. He also serves as a reviewer for Journal of Marketing Research, International Journal of Research in Marketing, Journal of Operations Management, Journal of the Academy of Marketing Science, Management Science, and Journal of Management Information Systems.


  • Ph.D., University of Southern California
  • M.S. in Management Information Systems, Clarkson University
  • Bachelor of Commerce, St. Xavier's College, Kolkata University, India

Recent Refereed Articles

  • Butt, M.; Antia, K. D.; Murtha, B.; Kashyap, V., 2018, "Clustering, Knowledge Sharing, and Intrabrand Competition: A Multiyear Analysis of an Evolving Franchise System", Journal of Marketing, January 82(1): 74 - 92.
  • Antia, K. D.; Mani, S.; Wathne, K. H., 2017, "Franchisor-Franchisee Bankruptcy and the Efficacy of Franchisee Governance", Journal of Marketing Research, December 54(6): 952 - 967.
  • Kopalle, P.; Fisher, R. J.; Sud, B. L.; Antia, K. D., 2017, "The Effects of Advertised Quality Emphasis and Objective Quality on Sales", Journal of Marketing, March 81(2): 114 - 126.
  • Antia, K. D.; Zheng, X.; Frazier, G. L., 2013, "Conflict Management and Outcomes in Franchised Channel Relationships: The Role of Regulation", Journal of Marketing Research, October 50(5): 577 - 589.
  • Kashyap, V.; Antia, K. D.; Frazier, G. L., 2012, "Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships", Journal of Marketing Research, April 49(2): 260 - 276.
  • Rindfleisch, A.; Antia, K. D.; Bercovitz, J.; Brown, J. R.; Cannon, J.; Carson, S.; Helper, S.; Ghosh, M.; Robertson, D. C.; Wathne, K. H., et al., 2010, "Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities", Marketing Letters, September 21(3): 211 - 222.
  • Van Bruggen, G. H.; Antia, K. D.; Jap, S.; Reinartz, W.; Pallas, F., 2010, "Managing Marketing Channel Multiplicity", Journal of Service Research, August 13(3): 331 - 340.
  • Frazier, G. L.; Maltz, E.; Antia, K. D.; Rindfleisch, A., 2009, "Distributor Sharing of Strategic Information with Suppliers", Journal of Marketing, July 73(4): 31 - 43.
  • Fisher, R. J.; Vandenbosch, M. B.; Antia, K. D., 2008, "An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals", Journal of Consumer Research, October 35(3): 519 - 531.
  • Mani, S.; Antia, K. D.; Rindfleisch, A., 2007, "Entry Mode and Equity Level: A Multilevel Examination of Foreign Direct Investment Ownership Structure", Strategic Management Journal, August 28(8): 857 - 866.
  • Hulland, J. S.; Antia, K. D.; Wade, M., 2007, "The Impact of Capabilities and Prior Investments on Online Channel Commitment and Performance", Journal of Management Information Systems, March 23(4): 109 - 142.
  • Hesford, J.; Antia, K. D., 2007, "A Process-Oriented View of Competitive Intelligence and its Impact on Organisational Performance", Journal of Competitive Intelligence and Management, January 4(1): 3 - 31.
  • Antia, K. D.; Bergen, M. E.; Dutta, S.; Fisher, R. J., 2006, "(How) Does Enforcement Deter Gray Market Incidence?", Journal of Marketing, January 70(1): 92 - 106.
  • Antia, K. D.; Dutta, S.; Bergen, M. E., 2004, "Competing with Gray Markets", Sloan Management Review (MIT), September 46(1): 63 - 69.
  • Chandy, R. K.; Prabhu, J. C.; Antia, K. D., 2003, "What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation", Journal of Marketing, July 67(3): 1 - 18.

For more publications please see our Research Database

Honours & Awards

  • Mu Kappa Tau (MKT) Marketing Professor of the Year, School of Business, UW Madison, 2010
  • The Mabel W. Chipman Faculty Award for Excellence in Teaching, School of Business, UW Madison, 2009.
  • SFB Business Award of Teaching Excellence, Student Faculty Board, School of Business, UW-Madison, 2009.
  • Recipient (2005), Letter of Commendation from the Dean, Ivey Business School, Western University, for high teaching evaluations.
  • Best paper (2004) award from AMA Technology SIG, for “What Will the Future Bring? Technology Expectations, Dominance, and Radical Product Innovation,” with Rajesh K. Chandy and Jaideep C. Prabhu.
  • Earl H. Orser/ London Life Faculty Fellow (2000-2005), Ivey Business School, Western University.


  • Associate Professor of Marketing, Ivey Business School, Western University, June 2013 till present.
  • Assistant Professor of Marketing, University of Wisconsin-Madison, 2006-2013.
  • Assistant Professor of Marketing, Ivey Business School, Western University, 1999-2006.
  • Visiting Assistant Professor of Marketing, John M. Olin School of Business, Washington University in St. Louis, 1997-1999.

Research/Course Development

  • The impact of vertical restraints on channel relationships;
  • Assessing the impact of governance mechanisms - selection, socialization, monitoring, and incentives - on bankruptcy incidence;
  • Geographic Information system (GIS)-based retail strategies - location, expansion, product assortment, and store performance.