Skip to Main Content

Laurel Austin

Adjunct Research Professor, Management Science

Contact Information


  • Behavioural Insights
  • Risk Management
  • Decision Analysis
  • Behavioural Economics
  • Risk Communication
  • Medical Decision Making
  • Consumer Insurance Behaviour

Laurel Austin is an Adjunct Research Professor in Management Science. Prior to joining Ivey she was an Associate Professor of Strategic Decision Making and Risk Management at the Copenhagen Business School in Denmark. In 2015 she won the Case Centres’ Outstanding New Case Writer award for her case USCD: A cancer cluster in the literature building? As a behavioral decision theorist, Laurel’s research focuses on the study of risk perceptions and decision making processes in situations that involve risk and uncertainty. Using both qualitative and quantitative research methods she models, elicits, and analyzes influences on decision making and related risk taking and risk mitigation behaviors. Her recent work has included study of medical professional and patient decision making related to preventive medicine, influences on safety decisions and behaviors in high risk occupations, retailer decision making, and consumer insurance decisions. Past work includes research on computer supported collaborative work, adolescent risky behaviors, and risk associated with hearing-impairment in truck drivers.


  • HBA Ivey Field Project
  • HBA elective Decision Making and Risk Management
  • MSc elective International Decisions and Risk

Programs Taught

  • HBA
  • MSc


  • Ph.D.,Management and Decision Sciences, Carnegie Mellon University
  • M.S.E., Industrial and Operations Engineering, University of Michigan
  • B.S., Industrial Engineering, Northwestern University

Recent Refereed Articles

  • Austin, L., 2019, "Physician and Non-physician Estimates of Positive Predictive Value in Diagnostic Versus Mass Screening Mammography: An Examination of Bayesian Reasoning", Medical Decision Making, January 39(2): 108 - 118.
  • Austin, L.; Reventlow, S.; Sandøe, P.; Brodersen, J., 2013, "The Structure of Medical Decisions: Probability, Uncertainty and Risk in Five Common Choice Situations", Health, Risk & Society, April 15(1): 27 - 50.
  • Austin, L.; Fischhoff, B., 2012, "Injury Prevention Risk Communication: A Mental Models Approach", Injury Prevention, November 18(2): 124 - 129.
  • Austin, L.; Fischhoff, B., 2010, "Consumers’ Collision Insurance Decisions: A Mental Models Approach to Theory Evaluation", Journal of Risk Research, October 13(7): 895 - 911.

For more publications please see our Research Database

Honours & Awards

  • Outstanding New Case Writer Award, international competition organized by the Case Centre (2015). For teaching case UCSD: A cancer cluster in the literature building? Copenhagen: Copenhagen Business School
  • Editor’s Choice Article. Austin, Laurel C. and Baruch Fischhoff. (2012). Injury Prevention Risk Communication: A Mental Models Approach. Injury Prevention. 18(2), 124-129.