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Laurel Austin

Adjunct Research Professor, Management Science

Laurel Austin

Contact Information


  • Behavioural Insights
  • Risk Management
  • Decision Analysis
  • Behavioural Economics
  • Risk Communication
  • Medical Decision Making
  • Consumer Insurance Behaviour

Laurel Austin is an Adjunct Research Professor in Management Science. As a behavioural decision theorist, Laurel uses behavioural science methods to study how individuals perceive risk; how risk perceptions impact decisions; and to develop communications and other interventions to improve decision making and risk management behaviours. She has researched  physician and patient medical screening decision making, influences on risky behaviour in high risk occupations, retailer decision making, consumer insurance decisions, and computer supported collaborative work.

Prior to joining Ivey, Laurel was an Associate Professor of Strategic Decision Making and Risk Management at the Copenhagen Business School in Denmark. She earned her PhD in Management and Decision Sciences at Carnegie Mellon University, and an MSE in Industrial and Operations Engineering at University of Michigan.



  • HBA Ivey Field Project
  • HBA elective Decision Making and Risk Management
  • MSc elective International Decisions and Risk

Programs Taught

  • HBA
  • MSc


  • Ph.D.,Management and Decision Sciences, Carnegie Mellon University
  • M.S.E., Industrial and Operations Engineering, University of Michigan
  • B.S., Industrial Engineering, Northwestern University

Recent Refereed Articles

  • Austin, L. A.; Kovacs, D.; Thorne, S.; Moody, J. R. K., 2020, "Using grounded theory and mental modeling to understand influences on electricians’ safety decisions: Toward an integrated theory of why electricians work energized", Safety Science, October 130.
  • Austin, L. A., 2019, "Physician and Non-physician Estimates of Positive Predictive Value in Diagnostic Versus Mass Screening Mammography: An Examination of Bayesian Reasoning", Medical Decision Making, January 39(2): 108 - 118.
  • Austin, L. A.; Reventlow, S.; Sandøe, P.; Brodersen, J., 2013, "The Structure of Medical Decisions: Probability, Uncertainty and Risk in Five Common Choice Situations", Health, Risk & Society, April 15(1): 27 - 50.
  • Austin, L. A.; Fischhoff, B., 2012, "Injury Prevention Risk Communication: A Mental Models Approach", Injury Prevention, November 18(2): 124 - 129.
  • Austin, L. A.; Fischhoff, B., 2010, "Consumers’ Collision Insurance Decisions: A Mental Models Approach to Theory Evaluation", Journal of Risk Research, October 13(7): 895 - 911.

For more publications please see our Research Database

Honours & Awards

  • Outstanding New Case Writer Award, international competition organized by the Case Centre (2015). For teaching case UCSD: A cancer cluster in the literature building? Copenhagen: Copenhagen Business School
  • Editor’s Choice Article. Austin, Laurel C. and Baruch Fischhoff. (2012). Injury Prevention Risk Communication: A Mental Models Approach. Injury Prevention. 18(2), 124-129.