Professor, Deans' Office, Marketing

  • Acting Dean
  • Kraft Professor in Marketing

Profile

Mark Vandenbosch is currently the Acting Dean at the Ivey Business School. He is also a Professor of Marketing and the Kraft Professor in Marketing. He earned his BA, Honors Business Administration from Western University and his PhD from the University of British Columbia. He has held visiting professorships at IMD in Switzerland and INSEAD in France.

Vandenbosch's research interests centre around competitive strategy, product management and marketing research. His work has appeared in Marketing Science, Organization Science, Information Systems Research, International Journal of Research in Marketing, Journal of Retailing, Marketing Letters, Journal of Business Research and MIT Sloan Management Review. He has also written numerous cases on issues concerned with competitive analysis, strategy market planning, advanced technology marketing and business-to-business marketing.

Vandenbosch has acted as a consultant in marketing research and marketing strategy to a number of leading companies including Tetra Pak, National Semiconductor, Hewlett Packard, Allied Signal, Bank of Montreal, Medtronic and Nestlé. He has taught on in-company programs for, among others, Tetra Pak, Loyalty One, Cisco Systems, Pirelli, Sony, Canon, ABB, IBM, Allianz, Aegon, SEB Swedbank, Nestlé, TetraPak, 3M, and National Semiconductor.

Teaching

  • Marketing Management
  • Competition and Competitive Analysis

Education

  • BA, Hons Bus - Western University
  • PhD, University of British Columbia

Recent Refereed Articles

  • Malthouse, E.C., Calder, B.J., Kim, S.J., Vandenbosch, M.B., 2016, "Evidence that user-generated content that produces engagement increases purchase behaviours", Journal of Marketing Management, October 32(5-6): 427 - 444.
  • Bendle, N.T., Vandenbosch, M.B., 2014, "Competitor Orientation and the Evolution of Business Markets", Marketing Science, November/December 33(6): 781 - 795.
  • Mark, T., Lemon, K., Vandenbosch, M.B., 2014, "Customer Migration Patterns: Evidence form a North American Retailer", Journal of Marketing Theory and Practice, Summer 22(3): 251 - 270.
  • Mark, T., Lemon, K., Vandenbosch, M.B., Bulla, J., Maruotti, A., 2013, "Capturing the Evolution of Customer–Firm Relationships: How Customers Become More (or Less) Valuable Over Time", Journal of Retailing, September 89(3): 231 - 245.
  • Dolansky, E., Vandenbosch, M.B., 2013, "Price Sequences, Perceived Variability and Choice", Journal of Product and Brand Management 22(4): 314 - 321.
  • Dolansky, E., Vandenbosch, M.B., 2012, "Perceived Variance and Preference for Sequences of Outcomes", Journal of Product and Brand Management 21(4): 285 - 292.
  • Vandenbosch, M.B., Sapp, S., 2010, "Opportunism Knocks", Sloan Management Review (MIT), Fall 52(1): 17 - 19.
  • Fisher, R.J., Vandenbosch, M.B., Antia, K.D., 2008, "An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals", Journal of Consumer Research, October 35(3): 519 - 531.
  • Barclay, D.W., Deutscher, T.H., Vandenbosch, M.B., 2007, "Business Marketing in Master's Programs: A Part of the Fabric", Journal of Business-to-Business Marketing 14(1): 31 - 52.
  • Dawar, N., Vandenbosch, M.B., 2004, , Sloan Management Review (MIT), Winter 45(2): 83 - 88.
  • Vandenbosch, M.B., Clift, T.B., 2002, "Dramatically Reducing Cycle-Times Through Flash Development", Long Range Planning 35(6): 567 - 589.
  • Vandenbosch, M.B., Dawar, N., 2002, "Beyond Better Products: Capturing Value in Customer Interactions", Sloan Management Review (MIT) 43(4): 35 - 42.
  • Lam, S.Y., Vandenbosch, M.B., Hulland, J.S., Pearce, M.R., 2001, "Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects", Marketing Science, Spring 20(2): 194 - 215.
  • Plouffe, C.R., Vandenbosch, M.B., Hulland, J.S., 2001, "Intermediating Technologies and Multi-Group Adoption: A Comparison of Consumer and Merchant Adoption Intentions Toward a New Electronic Payment System", Journal of Product Innovation Management 18(2): 65 - 81.
  • Plouffe, C.R., Hulland, J.S., Vandenbosch, M.B., 2001, "Richness versus Parsimony in Modeling Technology Adoption Decisions: Understanding Merchant Adoption of a Smartcard-Based Payment System", Information Systems Research 12(2): 208 - 222.

Experience

  • Visiting Professor, IMD, Switzerland, 2000-2001
  • Visiting Professor, INSEAD, France, 1997

Research/Course Development

  • Advanced Technology Marketing
  • Competitive Analysis
  • Strategic Marketing Planning
  • Loyalty