Associate Professor, Marketing


Matt Thomson an associate professor in the marketing area group at Ivey Business School, Western University (Canada). He completed his doctorate at the University of Southern California's Marshall School of Business (marketing) under the co-supervision of Debbie MacInnis and CW Park. He also earned degrees from Indiana University, Bloomington (MBA) and McGill University (BA). Before becoming an academic, he worked for the Information, Privacy and Ethics Commissioner of Alberta.


  • Marketing Management
  • Advertising & Promotions
  • Research Methods
  • Consumer Behaviour


  • BA, McGill University
  • MBA, Indiana University
  • PhD, University of Southern California

Recent Refereed Articles

  • Connors, S.C., Anderson-MacDonald, S.A.M., Thomson, M., (forthcoming), "Overcoming the ‘Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism towards Corporate Social Responsibility", Journal of Business Ethics.
  • Bendle, N.T., Thomson, M., 2016, "Indirect Prejudice: The Danger in Considering Others’ Preferences during a Primary Election", Journal of Customer Behaviour, Autumn 15(3): 239 - 259.
  • Whelan, J., Goode, M.R., Cotte, J., Thomson, M., 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology & Marketing, November 33(11): 899 - 916.
  • Whelan, J., Johnson, A., Marshall, T., Thomson, M., 2016, "Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships", Psychology & Marketing, June 33(6): 465 - 479.
  • Goode, M.R., Hart, K., Thomson, M., 2016, "Say no more! The liability of strong ties on desire for special experiences", Journal of Consumer Psychology, January 26(1): 91 - 97.
  • Pirouz, D.M., Johnson, A., Thomson, M., Pirouz, R., 2015, "Creating Online Videos That Engage Viewers", Sloan Management Review (MIT), Summer 56(4): 83 - 88.
  • Johnson, A., Thomson, M., Jeffrey, J., 2015, "What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny", Review of Marketing Research, May 12: 1 - 28.
  • Thomson, M., Whelan, J., Johnson, A., 2012, "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology, April 22(2): 289 - 298.
  • Johnson, A., Matear, M., Thomson, M., 2011, "A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions", Journal of Consumer Research, June 38(1): 108 - 125.
  • Fedorikhin, A., Park, C.W., Thomson, M., 2008, "Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions", Journal of Consumer Psychology, October 18(4): 281 - 291.
  • Thomson, M., Johnson, A., 2006, "Marketplace and Personal Space: Investigating the Differential Effects of Attachment Style Across Relationship Contexts", Psychology & Marketing, August 23(8): 711 - 726.
  • Thomson, M., 2006, "Human Brands: Investigating Antecedents to Consumers' Stronger Attachments to Celebrities", Journal of Marketing, July 70(3): 104 - 119.
  • Beck, I.T., Thomson, M., 2006, "The Health Care Philosophy that Nearly Destroyed Medicare in Canada in a Single Decade", Clinical and Investigative Medicine, April 29(2): 65 - 76.
  • Thomson, M., MacInnis, D., Park, C.W., 2005, "The Ties that Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands", Journal of Consumer Psychology 15(1): 77 - 91.


  • Information Management Consultant for the Information, Privacy and Ethics Commissioner, Alberta
  • Assistant Professor, Queen's School of Business