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Matt Thomson

Associate Professor, Marketing

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  • Branding
  • Relationships
  • Revenge

Research Publications

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Matt Thomson an associate professor in marketing at the Ivey Business School, Western University (Canada). His PhD (University of Southern California) was supervised by Debbie MacInnis and CW Park. He also earned degrees from Indiana University, Bloomington (MBA) and McGill University (BA). His primary research interests lie at the intersection of brands and relationships. He is an editorial board member of the Journal of Consumer Research and Journal of Consumer Psychology and a fellow at the Brands & Brand Relationships Institute. He directed the PhD program at Ivey from July 2014 to 2017. Before becoming an academic, he worked for the Information, Privacy and Ethics Commissioner of Alberta.


  • Marketing Management
  • Advertising & Promotions
  • Research Methods
  • Consumer Behaviour


  • BA, McGill University
  • MBA, Indiana University
  • PhD, University of Southern California

Recent Refereed Articles

  • Albert, N, Thomson, M, (Forthcoming), "A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations and Identify Future Research Priorities", Journal of the Association for Consumer Research.
  • Connors, SC, Anderson-MacDonald, SAM, Thomson, M, 2017, "Overcoming the Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism towards Corporate Social Responsibility", Journal of Business Ethics 145(3): 599 - 621.
  • Whelan, J, Goode, MR, Cotte, J, Thomson, M, 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology and Marketing 33(11): 899 - 916.
  • Bendle, NT, Thomson, M, 2016, "Indirect Prejudice: The Danger in Considering Others’ Preferences during a Primary Election", Journal of Customer Behaviour 15(3): 239 - 259.
  • Whelan, J, Johnson, AR, Marshall, T, Thomson, M, 2016, "Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships", Psychology & Marketing 33(6): 465 - 479.
  • Goode, MR, Hart, K, Thomson, M, 2016, "Say no more The liability of strong ties on desire for special experiences", Journal of Consumer Psychology 26(1): 91 - 97.
  • Pirouz, DM, Johnson, AR, Thomson, M, Pirouz, R, 2015, "Creating Online Videos That Engage Viewers", Sloan Management Review (MIT) 56(4): 83 - 88.
  • Johnson, AR, Thomson, M, Jeffrey, J, 2015, "What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny", Review of Marketing Research 12: 1 - 28.
  • Thomson, M, Whelan, J, Johnson, AR, 2012, "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology 22(2): 289 - 298.
  • Johnson, AR, Matear, M, Thomson, M, 2011, "A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions", Journal of Consumer Research 38(1): 108 - 125.
  • Fedorikhin, A, Park, CW, Thomson, M, 2008, "Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions", Journal of Consumer Psychology 18(4): 281 - 291.
  • Thomson, M, Johnson, AR, 2006, "Marketplace and Personal Space: Investigating the Differential Effects of Attachment Style Across Relationship Contexts", Psychology & Marketing 23(8): 711 - 726.
  • Thomson, M, 2006, "Human Brands: Investigating Antecedents to Consumers' Stronger Attachments to Celebrities", Journal of Marketing 70(3): 104 - 119.
  • Beck, IT, Thomson, M, 2006, "The Health Care Philosophy that Nearly Destroyed Medicare in Canada in a Single Decade", Clinical and Investigative Medicine 29(2): 65 - 76.
  • Thomson, M, MacInnis, D, Park, CW, 2005, "The Ties that Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands", Journal of Consumer Psychology 15(1): 77 - 91.

For more publications please see our Research Database


  • Information Management Consultant for the Information, Privacy and Ethics Commissioner, Alberta
  • Assistant Professor, Queen's School of Business