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Matt Thomson

Associate Professor, Marketing

Contact Information


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Expertise

  • Branding
  • Relationships
  • Revenge

Research Publications

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Matt Thomson an associate professor in marketing at the Ivey Business School, Western University (Canada). His PhD (University of Southern California) was supervised by Debbie MacInnis and CW Park. He also earned degrees from Indiana University, Bloomington (MBA) and McGill University (BA). His primary research interests lie at the intersection of brands and relationships. He is an editorial board member of the Journal of Consumer Psychology and a fellow at the Brands & Brand Relationships Institute. He directed the PhD program at Ivey from July 2014 to 2017. Before becoming an academic, he worked for the Information, Privacy and Ethics Commissioner of Alberta.

Teaching

  • Marketing Management
  • Advertising & Promotions
  • Research Methods
  • Consumer Behaviour

Education

  • BA, McGill University
  • MBA, Indiana University
  • PhD, University of Southern California

Recent Refereed Articles

  • Albert, N.; Thomson, M., 2018, "A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations and Identify Future Research Priorities", Journal of the Association for Consumer Research, April 3(2): 130 - 146.
  • Connors, S. C.; Anderson-MacDonald, S.; Thomson, M., 2017, "Overcoming the Window Dressing’ Effect: Mitigating the Negative Effects of Inherent Skepticism towards Corporate Social Responsibility", Journal of Business Ethics, October 145(3): 599 - 621.
  • Bendle, N. T.; Thomson, M., 2016, "Indirect Prejudice: The Danger in Considering Others’ Preferences during a Primary Election", Journal of Customer Behaviour, October 15(3): 239 - 259.
  • Whelan, J.; Goode, M. R.; Cotte, J.; Thomson, M., 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology & Marketing, October 33(11): 899 - 916.
  • Whelan, J.; Johnson, A. R.; Marshall, T. C.; Thomson, M., 2016, "Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships", Psychology & Marketing, June 33(6): 465 - 479.
  • Goode, M. R.; Hart, K.; Thomson, M., 2016, "Say no more The liability of strong ties on desire for special experiences", Journal of Consumer Psychology, January 26(1): 91 - 97.
  • Pirouz, D. M.; Johnson, A. R.; Thomson, M.; Pirouz, R., 2015, "Creating Online Videos That Engage Viewers", Sloan Management Review (MIT), June 56(4): 83 - 88.
  • Johnson, A. R.; Thomson, M.; Jeffrey, J., 2015, "What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny", Review of Marketing Research, June 12: 1 - 28.
  • Thomson, M.; Whelan, J.; Johnson, A. R., 2012, "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology, June 22(2): 289 - 298.
  • Johnson, A. R.; Matear, M.; Thomson, M., 2011, "A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions", Journal of Consumer Research, June 38(1): 108 - 125.
  • Fedorikhin, A.; Park, C. W.; Thomson, M., 2008, "Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions", Journal of Consumer Psychology, November 18(4): 281 - 291.
  • Thomson, M.; Johnson, A. R., 2006, "Marketplace and Personal Space: Investigating the Differential Effects of Attachment Style Across Relationship Contexts", Psychology & Marketing, August 23(8): 711 - 726.
  • Thomson, M., 2006, "Human Brands: Investigating Antecedents to Consumers' Stronger Attachments to Celebrities", Journal of Marketing, July 70(3): 104 - 119.
  • Beck, I. T.; Thomson, M., 2006, "The Health Care Philosophy that Nearly Destroyed Medicare in Canada in a Single Decade", Clinical and Investigative Medicine, April 29(2): 65 - 76.
  • Thomson, M.; MacInnis, D. J.; Park, C. W., 2005, "The Ties that Bind: Measuring the Strength of Consumers' Emotional Attachments to Brands", Journal of Consumer Psychology, January 15(1): 77 - 91.

For more publications please see our Research Database

Experience

  • Information Management Consultant for the Information, Privacy and Ethics Commissioner, Alberta
  • Assistant Professor, Queen's School of Business