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Matt Thomson

Associate Professor, Marketing

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  • Branding
  • Relationships
  • Revenge

Research Publications

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Matt Thomson an associate professor in marketing at the Ivey Business School, Western University (Canada). His PhD (University of Southern California) was supervised by Debbie MacInnis and CW Park. He also earned degrees from Indiana University, Bloomington (MBA) and McGill University (BA). His primary research interests lie at the intersection of brands and consumer engagement such as through relationship- and experiential-marketing. He is an editorial board member of the Journal of Consumer Psychology and a fellow at the Brands & Brand Relationships Institute. He directed the PhD program at Ivey from July 2014 to 2017. Before becoming an academic, he worked for the Information, Privacy and Ethics Commissioner of Alberta.


  • Marketing Management
  • Advertising & Promotions
  • Research Methods
  • Consumer Behaviour


  • BA, McGill University
  • MBA, Indiana University
  • PhD, University of Southern California

Recent Refereed Articles

  • Herak, I.; Kervyn, N.; Thomson, M., 2020, "Pairing People with Products: Anthropomorphizing the Object, Dehumanizing the Person", Journal of Consumer Psychology, January 30(1): 125 - 139.
  • Jeffrey, J.; Thomson, M., 2019, "Integrating Negative Social Cues in Tobacco Packaging: A Novel Approach to Discouraging Smokers", Journal of Consumer Affairs, December 53(4): 1380 - 1395.
  • Khamitov, M.; Wang, X.; Thomson, M., 2019, "How Well Do Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities", Journal of Consumer Research, October 46(3): 435 - 459.
  • Whelan, J.; Hingston, T.; Thomson, M., 2019, "Does Growing Up Rich and Insecure Make Objects Seem More Human? Childhood Material and Social Environments Interact to Predict Anthropomorphism", Personality and Individual Differences, January 135: 86 - 96.
  • Albert, N.; Thomson, M., 2018, "A Synthesis of the Consumer-Brand Relationship Domain: Using Text Mining to Track Research Streams, Describe Their Emotional Associations and Identify Future Research Priorities", Journal of the Association for Consumer Research, April 3(2): 130 - 146.
  • Connors, S. C.; Anderson-MacDonald, S. A. M.; Thomson, M., 2017, "Overcoming the Window Dressingā€™ Effect: Mitigating the Negative Effects of Inherent Skepticism towards Corporate Social Responsibility", Journal of Business Ethics, October 145(3): 599 - 621.
  • Bendle, N. T.; Thomson, M., 2016, "Indirect Prejudice: The Danger in Considering Othersā€™ Preferences during a Primary Election", Journal of Customer Behaviour, October 15(3): 239 - 259.
  • Whelan, J.; Goode, M. R.; Cotte, J.; Thomson, M., 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology & Marketing, October 33(11): 899 - 916.
  • Whelan, J.; Johnson, A. R.; Marshall, T.; Thomson, M., 2016, "Relational Domain Switching: Interpersonal Insecurity Predicts the Strength and Number of Marketplace Relationships", Psychology & Marketing, June 33(6): 465 - 479.
  • Goode, M. R.; Hart, K.; Thomson, M., 2016, "Say no more The liability of strong ties on desire for special experiences", Journal of Consumer Psychology, January 26(1): 91 - 97.
  • Pirouz, D. M.; Johnson, A. R.; Thomson, M.; Pirouz, R., 2015, "Creating Online Videos That Engage Viewers", Sloan Management Review (MIT), June 56(4): 83 - 88.
  • Johnson, A. R.; Thomson, M.; Jeffrey, J., 2015, "What Does Brand Authenticity Mean? Causes and Consequences of Consumer Scrutiny", Review of Marketing Research, June 12: 1 - 28.
  • Thomson, M.; Whelan, J.; Johnson, A. R., 2012, "Why Brands Should Fear Fearful Consumers: How Attachment Style Predicts Retaliation", Journal of Consumer Psychology, June 22(2): 289 - 298.
  • Johnson, A. R.; Matear, M.; Thomson, M., 2011, "A Coal in the Heart: Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand Actions", Journal of Consumer Research, June 38(1): 108 - 125.
  • Fedorikhin, A.; Park, C. W.; Thomson, M., 2008, "Beyond Fit and Attitude: The Effect of Emotional Attachment on Consumer Responses to Brand Extensions", Journal of Consumer Psychology, November 18(4): 281 - 291.

For more publications please see our Research Database


  • Information Management Consultant for the Information, Privacy and Ethics Commissioner, Alberta
  • Assistant Professor, Queen's School of Business