Skip to Main Content

Miranda R. Goode

Associate Professor, Marketing Professor in Customer Insights

Miranda R. Goode

Contact Information

Download CV


  • Consumer Learning and Emotions
  • New Product Adoption
  • Experiential Consumption

Research Publications

  • To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.

Miranda Goode is an Associate Professor of Marketing at the Ivey Business School and holds the StarTech Professorship in Customer Insights. Dr. Goode's research focuses on consumer learning, emotions, and well-being in domains related to money, consumer debt, experiential consumption, and new products. Her research has been awarded over $680,000 in external funding and her work has been published in Journal of Marketing ResearchJournal of Consumer PsychologyScience, Current Directions in Psychological Science, Psych & Marketing and has been featured in media outlets worldwide including The New York Times, Boston Globe, The Star Tribune, CBC Radio, and TV.

Programs Taught

  • Executive Education


  • PhD, Marketing
  • BSc
  • BMgt

Recent Refereed Articles

  • Whelan, J.; Goode, M. R., 2021, "Reminders of money increase patient empowerment", Canadian Journal of Administrative Sciences-Revue Canadienne Des Sciences De L Administration, November 39(1): 64 - 80.
  • Castelo, N.; White, K.; Goode, M. R., 2021, "Nature Promotes Self-Transcendence and Prosocial Behavior", Journal Of Environmental Psychology, August 76
  • Goode, M. R.; Iwasa-Madge, D., 2019, "The numbing effect of mortality salience in consumer settings", Psychology and Marketing, June 36(6): 630 - 641.
  • Whelan, J.; Goode, M. R.; Cotte, J.; Thomson, M., 2016, "Consumer Regulation Strategies: Attenuating the Effect of Consumer References in a Voting Context", Psychology & Marketing, October 33(11): 899 - 916.
  • Goode, M. R.; Hart, K.; Thomson, M., 2016, "Say no more The liability of strong ties on desire for special experiences", Journal of Consumer Psychology, January 26(1): 91 - 97.
  • Goode, M. R.; Dahl, D. W.; Moreau, C. P., 2013, "Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions", Journal of Product Innovation Management, March 30(2): 192 - 208.
  • Noseworthy, T. J.; Goode, M. R., 2011, "Contrasting Rule-Based and Similarity-Based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization", Journal of Consumer Psychology, July 21(3): 362 - 371.
  • Goode, M. R.; Dahl, D. W.; Moreau, C. P., 2010, "The Effect of Experiential Analogies on Consumer Perceptions and Attitudes", Journal of Marketing Research, April 47(2): 274 - 286.
  • Vohs, K. D.; Mead, N. L.; Goode, M. R., 2008, "Merely Activating the Concept of Money Changes Personal and Interpersonal Behaviour", Current Directions in Psychological Science, June 17(3): 208 - 212.
  • Vohs, K. D.; Mead, N. L.; Goode, M. R., 2006, "The Psychological Consequences of Money", Science, November 314(5802): 1154 - 1156.
  • Moorhouse, M.; Goode, M. R.; Cotte, J.; Widney, J., , "EXPRESS: Helping Those That Hide: Anticipated Stigmatization Drives Concealment and a Destructive Cycle of Debt", Journal of Marketing Research: 002224372211465 - 002224372211465.

For more publications please see our Research Database


  • Marketing Manager, SciMed Laboratories Inc.
  • Consulting