Assistant Professor, Information Systems
Mustapha Cheikh-Ammar is an Assistant Professor of Information Systems at the Ivey Business School. He earned his PhD in Business Administration (MIS) from HEC Montreal, where he was also a member of the Canada Research Chair in Information Technology Implementation and Management. His research interests center on human and social aspects of Information Systems, with a focus on IS use, emotions, individual differences, IS implementations and management interventions. He also has a particular interest in ubiquitous technologies of everyday life, their usage motivations, as well as their impacts on individuals, societies and organizations. His work has appeared in the Journal of Organizational and End User Computing, as well as in the proceedings of leading conferences, such as the International Conference on Information Systems, the Americas Conference on Information Systems and the Administrative Sciences Association of Canada.
Before embarking on his academic career, he worked as an IT consultant and project manager, implementing complex IS solutions in banks and financial institutions. One of the most notable projects he was involved in was related to the implementation of IFRS solutions in several European banks.
- PhD (HEC Montreal)
- MBA (HEC Montreal)
- BS in Computer Science (Lebanese American University)
Recent Refereed Articles
Cheikh-Ammar, M., Barki, H.,
2016, "The Influence of Social Presence, Social Exchange and Feedback Features on SNS Continuous Use: The Facebook Context", Journal of Organizational and End User Computing, May 28(2): 33 - 52.
Abstract: Social network sites (SNS) are venues for information sharing that provide a variety of communication features capable of stirring emotions, attitudes and beliefs. This paper highlights the role of SNS feedback features and the meanings they communicate to their users, as design elements capable of enhancing the SNS experience. Based on the theories of Social Presence and Social Exchange, the study suggests and empirically validates a research model where Feedback, Perceived Social Presence, Attitude, Enjoyment and Perceived Usefulness are hypothesized to explain intentions to continue to use an SNS. The results of an online survey of 262 Facebook users found that feedback features were central SNS components that influenced perceptions of social presence and enjoyment, which in turn, along with attitude and perceived usefulness, influenced intentions to continue using Facebook, explaining 55% of its variance. The theoretical and practical implications of these results are discussed.
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