Nick Fry is a professor emeritus of general management at the Ivey Business School.
Recent Refereed Articles
Birkinshaw, J.M., Fry, J.N.,
1998, "Subsidiary Initiatives to Develop New Markets", Sloan Management Review (MIT), Spring 39(3): 51 - 61.
Abstract: Subsidiary initiative enables multinational corporations (MNC) to tap into opportunities around the world, and, through competition among units, it enhances operational efficiency. But these initiatives face obstacles. Managers often encounter a 'corporate immune system' that works against their efforts. They need savvy, persistence, and luck to break through corporate barriers. In a study of subsidiary initiatives in 5 countries, it was found that these initiatives took 2 forms: externally focused, involving new opportunities in the marketplace; and internally focused, involving opportunities within the boundaries of the corporation. Based on several observations, 2 key roles are suggested for foreign subsidiaries: market development, in which the subsidiary identifies and acts on new business opportunities in its local market; and network optimization, in which the subsidiary seeks out and eliminates inefficient activities within the multinational network.