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Oana Branzei

Associate Professor, General Management, Entrepreneurship, Sustainability & Strategy

Director, Sustainability Certificate Program
Donald F. Hunter Professor of International Business

Oana Branzei is Donald F. Hunter Professor of International Business and Associate Professor of Strategy at the Richard Ivey School of Business, University of Western Ontario, London, Canada. She is also the Director of the Sustainability Certificate program and the founder, convener and host faculty of the Ivey/ARCS PhD Sustainability Academy, an annual event of the Alliance for Research on Corporate Sustainability. Oana held a 2012/2014 visiting appointment with the Center for Positive Organizational Scholarship and the Erb Institute for Global Sustainable Enterprise at the Ross School of Business, University of Michigan. Oana’s research interests, at the intersection of strategy and sustainability, include the pro-social foundations, forms, and functions of business as agents of positive social change and the relational micro-processes of value creation, capture and distribution. She leads major research initiatives on positive social change, social enterprise, sustainable communities, and cross-sector partnerships. At Ivey, Oana has taught in the HBA, MBA, MSc, EMBA and PhD programs. Oana is a field editor for the Journal of Business Venturing and serves on the Editorial Review Boards of the Journal of Management and Academy of Management Learning and Education.


  • PhD Strategy
  • EMBAs Sustainability
  • HBAs Social Enterprise


  • PhD, Business Administration - University of British Columbia
  • MBA, International Business - University of Nebraska
  • HBA, Foreign Trade - Al. I. Cuza University

Recent Refereed Articles

  • Branzei, O., Frooman, J., McKnight, B., Zietsma, C., (forthcoming), "What Good Does Doing Good Do? The Effect of Bond Rating Analysts' Corporate Bias on Investor Reactions to Changes in Social Responsibility", Journal of Business Ethics.
  • Cui, V., Vertinsky, I., Robinson, S., Branzei, O., (forthcoming), "Trust in the Workplace: The Role of Social Interaction Diversity in the Community and in the Workplace", Business and Society.
  • Maslach, D., Branzei, O., Rerup, C., Zbaracki, M., (forthcoming), "Noise as signal in learning from rare events", Organization Science.
  • Gamble, E., Moroz, P.W., Branzei, O., Parker, S.C., (forthcoming), "BCorps: A Research Agenda, Special Issue Introduction", Journal of Business Venturing.
  • Branzei, O., Gamble, E., Moroz, P.W., Parker, S.C., (forthcoming), "Prosociality in Entrepreneurship: A Research Agenda, Special Issue Introduction", Journal of Business Venturing.
  • Poldner, K., Shrivastava, P., Branzei, O., 2017, "Embodied Multi-Discursivity: An Aesthetic Process Approach to Sustainable Entrepreneurship", Business and Society, February 56(2): 214 - 252.
  • Jones-Christensen, L., Siemsen, E., Branzei, O., Viswanathan, M., 2017, "Response Pattern Analysis: Assuring Data Integrity in Extreme Research Settings", Strategic Management Journal, February 38(2): 471 - 482.
  • Jiang, M., Branzei, O., Xia, J., 2016, "DIY: How Internationalization Shifts the Locus of Indigenous Innovation for Chinese Firms", Journal of World Business, September 51(5): 662 - 674.
  • Maier, E., Branzei, O., 2014, "On Time and on Budget”: Harnessing Creativity in Large Scale Projects", International Journal of Project Management, October 32(7): 1123 - 1133.
  • Ivanova, O., Poldner, K., Branzei, O., 2013, "Touch and Feel: Signals that Make a Difference", Journal of Corporate Citizenship, December (52): 102 - 130.
  • Branzei, O., Camp, R., Vertinsky, I., 2013, "In Whom Collectivists Trust: The Role of (in)Voluntary Social Obligations in Japan", Management and Organization Review, July 9(2): 319 - 343.
  • Le Ber, M.J., Branzei, O., 2010, "Value Frame Fusion in Cross Sector Interactions", Journal of Business Ethics, July 94(1): 163 - 195.
  • Branzei, O., Nakamura, M., Vertinsky, I., 2011, "Learning in Collaborative R&D: When Multinationality Matters", Asian Business and Management, March 10(1): 9 - 36.
  • Le Ber, M.J., Branzei, O., 2010, "Towards a Critical Theory of Value Creation in Cross-Sector Partnerships", Organization, September 17(5): 599 - 629.
  • Abdelnour, S., Branzei, O., 2010, "Fuel-Efficient Stoves for Darfur: The Social Construction of Subsistence Marketplaces in Post-conflict Settings", Journal of Business Research, June 63(6): 617 - 629.

For more publications please see our Research Database


  • Statistics Canada Facilitated Access Researcher, the Science, Technology and Innovation Division, Survey of Innovation
  • Research Fellow, University of British Columbia
  • W. Maurice Young Entrepreneurship and Venture Capital Research Centre
  • Business Consultant, Nebraska Business Development Center
  • Labor Market Researcher, HM Department of Employment, London

Research/Course Development

  • PhD Sustainability Academy
  • Sustainability Certificate
  • Corporations & Society
  • Social Innovation
  • Social Enterprise