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Oana Branzei

Professor, General Management, Entrepreneurship, Sustainability & Strategy

Director, Sustainability Certificate Program
Donald F. Hunter Professor of International Business

Oana Branzei is Donald F. Hunter Professor of International Business and Professor of Strategy at the Richard Ivey School of Business, University of Western Ontario, London, Canada. She is also the Director of the Sustainability Certificate program and the founder, convener and host faculty of the Ivey/ARCS PhD Sustainability Academy, an annual event of the Alliance for Research on Corporate Sustainability. Oana held a 2012/2014 visiting appointment with the Center for Positive Organizational Scholarship and the Erb Institute for Global Sustainable Enterprise at the Ross School of Business, University of Michigan. Oana’s research interests, at the intersection of strategy and sustainability, include the pro-social foundations, forms, and functions of business as agents of positive social change and the relational micro-processes of value creation, capture and distribution. She leads major research initiatives on positive social change, social enterprise, sustainable communities, and cross-sector partnerships. At Ivey, Oana has taught in the HBA, MBA, MSc, EMBA and PhD programs. Oana is a field editor for the Journal of Business Venturing and serves on the Editorial Review Boards of the Journal of Management and Academy of Management Learning and Education.


  • PhD Strategy
  • EMBAs Sustainability
  • HBAs Social Enterprise


  • PhD, Business Administration - University of British Columbia
  • MBA, International Business - University of Nebraska
  • HBA, Foreign Trade - Al. I. Cuza University

Recent Refereed Articles

  • Garst, G.; Blok, V.; Branzei, O.; Jansen, L.; Omta, O. S. W. F., (Forthcoming), "Toward a value-sensitive absorptive capacity framework: Navigating intervalue and intravalue conflicts to answer the societal call for health", Business and Society.
  • Branzei, O.; Munoz, P.; Whiteman, G., (Forthcoming), "Explaining regenerative organizing", Organization and Environment.
  • Poldner, K.; Branzei, O.; Steyaert, C., 2019, "Fashioning Ethical Subjectivity: The Embodied Ethics of Entrepreneurial Self-formation, Organization", Organization, December 26(2): 151 - 174.
  • Parker, S. C.; Gamble, E.; Moroz, P. W.; Branzei, O., 2019, "The Impact of B Lab Certification on Firm Growth", Academy of Management Discoveries, March 5(1): 55 - 77.
  • Fathallah, R.; Branzei, O.; Schaan, J-L., 2018, "No place like home? How EMNCs from hyper turbulent contexts internationalize by sequentially arbitraging rents, values, and scales abroad", Journal of World Business, November 53(5): 620 - 631.
  • Branzei, O.; Parker, S. C.; Moroz, P. W.; Gamble, E., 2018, "Going pro-social: Extending the individual-venture nexus to the collective level", Journal of Business Venturing, September 33(5): 551 - 565.
  • Maslach, D.; Branzei, O.; Rerup, C.; Zbaracki, M., 2018, "Noise as signal in learning from rare events", Organization Science, April 29(2): 225 - 246.
  • Branzei, O.; Frooman, J.; McKnight, B.; Zietsma, C., 2018, "What Good Does Doing Good do? The Effect of Bond Rating Analysts’ Corporate Bias on Investor Reactions to Changes in Social Responsibility", Journal of Business Ethics, March 148(1): 183 - 203.
  • Moroz, P. W.; Branzei, O.; Parker, S. C.; Gamble, E., 2018, "Imprinting with purpose: new pro-social opportunities and B Corp certification", Journal of Business Venturing, March 33(2): 117 - 129.
  • Cui, V.; Vertinsky, I.; Robinson, S.; Branzei, O., 2018, "Trust in the Workplace: The Role of Social Interaction Diversity in the Community and in the Workplace", Business and Society, February 57(2): 378 - 412.
  • Poldner, K.; Shrivastava, P.; Branzei, O., 2017, "Embodied Multi-Discursivity: An Aesthetic Process Approach to Sustainable Entrepreneurship", Business and Society, February 56(2): 214 - 252.
  • Jones-Christensen, L.; Siemsen, E.; Branzei, O.; Viswanathan, M., 2017, "Response Pattern Analysis: Assuring Data Integrity in Extreme Research Settings", Strategic Management Journal, January 38(2): 471 - 482.
  • Jiang, M.; Branzei, O.; Xia, J., 2016, "DIY: How Internationalization Shifts the Locus of Indigenous Innovation for Chinese Firms", Journal of World Business, September 51(5): 662 - 674.
  • Maier, E.; Branzei, O., 2014, "On Time and on Budget: Harnessing Creativity in Large Scale Projects", International Journal of Project Management, October 32(7): 1123 - 1133.
  • Ivanova, O.; Poldner, K.; Branzei, O., 2013, "Touch and Feel: Signals that Make a Difference", Journal of Corporate Citizenship, December (52): 102 - 130.

For more publications please see our Research Database


  • Statistics Canada Facilitated Access Researcher, the Science, Technology and Innovation Division, Survey of Innovation
  • Research Fellow, University of British Columbia
  • W. Maurice Young Entrepreneurship and Venture Capital Research Centre
  • Business Consultant, Nebraska Business Development Center
  • Labor Market Researcher, HM Department of Employment, London

Research/Course Development

  • PhD Sustainability Academy
  • Sustainability Certificate
  • Corporations & Society
  • Social Innovation
  • Social Enterprise