Associate Professor, Marketing

  • R.A. Barford Professor in Marketing

Profile

Professor Duclos is a behavioral psychologist. His research aims to articulate, predict, and shape human decision-making and behavior, all in the pursuit of consumer and societal welfare. Particular issues of interest include: the psychology of financial decision-making and risk-taking; how hormones impact willingness to pay; prosocial behavior; and judicial decision-making. His findings have appeared in premier marketing and psychology journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and the International Journal of Research in Marketing. His work has also been covered over 100 times in the popular press (e.g., TIME Magazine, CBS, NBC News, US News & World Report, Harvard Business Review). He owes his PhD to the University of North Carolina at Chapel Hill and Duke University.

Prior to joining the Ivey Business School, he taught at the Hong Kong University of Science & Technology (HKUST) and the University of North Carolina at Chapel Hill (Kenan-Flagler Business School). His lectures range from intro courses on Marketing Principles to advanced courses on Global Marketing and Strategic Brand Management.

In addition to research and teaching, Professor Duclos consults for private, governmental, and nonprofit organizations. His clients range from the Americas to Europe to Asia.

Teaching

  • Principles of Marketing
  • Global Marketing
  • Strategic Brand Management

Education

  • Kenan-Flagler School of Business @ the University of North Carolina, Chapel Hill, PhD
  • Bellarmine University, MBA
  • Institut Supérieur du Commerce de Paris, MSc

Recent Refereed Articles

  • Duclos, R., 2015, "The psychology of investment behavior: (De)biasing financial decision-making one graph at a time", Journal of Consumer Psychology, April 25(2): 317 - 325.
  • Duclos, R., Barasch, A., 2014, "Prosocial Behavior in Intergroup Relations: How Donor Self-Construal and Recipient Group-Membership Shape Charitableness", Journal of Consumer Research, June 41(1): 93 - 108.
  • Hoeffler, S., Ariely, D., West, W., Duclos, R., 2013, "Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience", Journal of Consumer Psychology, July 23(3): 330 - 340.
  • Duclos, R., Wan, E.W., Jiang, Y., 2013, "Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking", Journal of Consumer Research, June 40(1): 122 - 135.
  • Yan, D., Duclos, R., 2013, "Making Sense of Numbers: Effects of Alphanumeric Brands on Consumer Inference", International Journal of Research in Marketing, June 30(2): 179 - 184.

Honours & Awards

  • 2017-present - Appointed to the Editorial Review Board (ERB) of the Journal of Consumer Research (JCP; Selectivity: 10%).
  • 2017 - present - R.A. Barford Chair Professorship, Ivey Business School. Amount: $22,500.
  • 2015 - present - Appointed to the Editorial Review Board (ERB) of the Journal of Consumer Research (JCR; Selectivity: 8%).
  • 2015 - present - Appointed to the Editorial Review Board (ERB) of Recherche et Applications en Marketing (RAM).
  • 2017 - 2018 - Western University, Research Base Fund (grant BUZV-R5440A01). Amount: $10,000.
  • 2017 - 2018 - Western University, SSHRC Reapplication assistance (grant BVGZ-R5440A04). Amount: $5,000
  • 2017 - Research Merit Award, Ivey Business School.
  • 2017 - Western University R&D Grant. Amount: $25,000.
  • 2016 - Western University Faculty Research Development Grant. Amount: $4,000.
  • 2016 - Western University Research Grant. Amount: $10,000.
  • 2016 - Research Merit Award, Ivey Business School.
  • 2016 - Dean’s list for Teaching Excellence (Top 10%), Ivey Business School.
  • 2015 - Western University Research Grant. Amount: $10,000.
  • 2015 - Western University Start-up Grant. Amount: $15,000.
  • 2015 - Nominated to the Editorial Review Board (ERB) of the Journal of Consumer Research (Selectivity: 8%).
  • 2015 - Nominated to the Editorial Review Board (ERB) of Recherche et Applications en Marketing (RAM).
  • 2015 - Hong Kong University of Science & Technology Research Grant (SBI15BM09). Amount: $36,000.
  • 2015 - Dean’s list for Teaching Excellence (HKUST).
  • 2014 - Dean’s list for Teaching Excellence (HKUST).
  • 2013 - Runner-up for the Franklin Prize for Teaching Excellence (HKUST).
  • 2013 - Competitive research grant from the HK Research Grants Council. GRF project 690713. Amount: $526,500.
  • 2012 - Dean’s list for Teaching Excellence (HKUST).
  • 2011 - Dean’s list for Teaching Excellence (HKUST).
  • 2010 - Hong Kong University of Science & Technology Special Research Grant. Amount: $10,000.
  • 2010 - Dean’s list for Teaching Excellence (HKUST).
  • 2009 - Winner of the Franklin Prize for Teaching Excellence (HKUST).
  • 2009 - Competitive research grant from the HK Research Grants Council. GRF project 640509. Amount: $521,640.
  • 2008 - HK Research Grants Council - Direct Allocation Grant (DAG08/09.BM09). Amount: $100,000.

Experience

  • Lecturer, University of North Carolina at Chapel Hill (UNC).
  • Assistant Professor, Hong Kong University of Science & Technology (HKUST).
  • Associate Professor, Ivey Business School, Western University.