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Shih-Fen Chen

Professor Emeritus, General Management & International Business

Contact Information


  • International Management
  • Brand Rights Allocation
  • Offshore Sourcing
  • Global Branding Issues
  • International Technology Transfer

Shih-Fen Chen is a professor emeritus of General Management specializing in Global Strategy at the Ivey Business School. He earned his BBA from National Cheng Kung University, an MBA from Michigan State University, and a PhD from the University of Illinois at Urbana-Champaign.

Chen teaches EMBA, MBA and undergraduate courses in Global Strategy. He also conducts case teaching/writing workshops for Ivey's Asian Management Institute. Prior to joining the school, he was on the faculty of Brandeis University and Kansas State University, and taught executive development courses in Taiwan and the US. He held several managerial and executive positions in business over a period of eight years before returning to school to pursue a PhD.

Chen's main research focuses on the institutional role of branding in facilitating inter-firm cooperation. He has developed a model that can predict the optimal allocation of branding rights between two or more specialist firms working together to serve consumers, particularly when the parties involved are located in different countries. His other research interests include cross-border acquisitions, international joint ventures, and offshore outsourcing.

Chen has published his work in the Journal of International Business Studies, Strategic Management Journal, Journal of Retailing, International Journal of Research in Marketing, and Journal of Business Research. He has translated two books from English into Chinese. His comments and opinions have appeared in BBC, Boston Globe, Business Week, Financial Times, Globe and Mail, New York Times, Newsweek, USA Today, Wall Street Journal, Washington Post, plus many local media and blogs around the world.


  • Global Strategy (HBA, MBA)
  • International Business Issues (MBA)
  • International Business (EMBA HK)


  • MBA, Michigan State
  • PhD, Illinois

Recent Refereed Articles

  • Chen, S-F. S.; Pun, H.; Wang, L., 2017, "A Pricing-Error Rule on Share Distribution in Equity Joint Ventures: The Bayesian Approach", Managerial and Decision Economics, December 38(8): 1172 - 1184.
  • Tseng, C. H.; Chen, S-F. S., 2017, "Do Firms with More Alliance Experience Outperform Others with Less? A Three-Level Sigmoid Model and Moderating Effects of Diversification", Canadian Journal of Administrative Sciences, September 34(3): 229 - 243.
  • Sun, F.; Chen, S-F. S., 2017, "The Role of Entertainment in Economic Exchanges: A Governance Perspective and Propositions", Management and Organization Review, February 13(1): 121 - 146.
  • Tzeng, C. H.; Beamish, P. W.; Chen, S-F. S., 2011, "Institutions and entrepreneurship development: High-technology indigenous firms in China and Taiwan", Asia Pacific Journal of Management, August 28(3): 453 - 481.
  • Chen, S-F. S., 2010, "A General TCE Model of International Business Institutions: Market Failure and Reciprocity", Journal of International Business Studies, July 41(6): 935 - 959.
  • Chen, S-F. S., 2010, "Transaction Cost Implication of Private Branding and Empirical Evidence", Strategic Management Journal, March 31(4): 371 - 389.
  • Chen, S-F. S., 2009, "A Transaction Cost Rationale for Private Branding and Its Implications for the Choice of Domestic vs. Offshore Outsourcing", Journal of International Business Studies, January 40(1): 156 - 175.
  • Chen, S-F. S., 2008, "The Motives for International Acquisitions: Capability Procurements, Strategic Considerations, and the Role of Ownership Structures", Journal of International Business Studies, March 39(3): 454 - 471.
  • Chen, S-F. S., 2005, "Extending Internalization Theory: A New Perspective on International Technology Transfer and Its Generalization", Journal of International Business Studies, June 36(2): 231 - 245.
  • Chen, S-F. S.; Hennart, J. F., 2004, "A Hostage Theory of Joint Ventures: Why Do Japanese Investors Choose Partial Over Full Acquisitions to Enter the United States?", Journal of Business Research, October 57(10): 123 - 136.
  • Chen, S-F. S.; Zeng, M., 2004, "Japanese Investors' Choice of Acquisitions vs. Startups in the US: The Role of Reputation Barriers and Advertising Outlays", International Journal of Research in Marketing, June 21(2): 123 - 136.
  • Chen, S-F. S.; Hennart, J. F., 2002, "Japanese investors' choice of joint ventures versus wholly-owned subsidiaries in the US: The role of market barriers and firm capabilities", Journal of International Business Studies, March 33(1): 1 - 18.
  • Chen, S-F. S., 1998, "The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions", Journal of Retailing, October 74(3): 353 - 372.

For more publications please see our Research Database


  • Professor and Associate Professor at Ivey (since 2006)
  • Assistant Professor, International Business School, Brandeis University, (1999-2006)
  • Assistant Professor, College of Business, Kansas State University, (1997-1999)
  • Several managerial and executive positions in Taiwan over an eight-year period