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Xin (Shane) Wang

Associate Professor, Marketing

Kraft Professor in Marketing

Xin (Shane) Wang

Contact Information


  • Machine Learning
  • Business Analytics
  • Behavioral Economics

Research Publications

  • To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.

Shane Wang is an Associate Professor of Marketing at the Ivey Business School, Western University, Canada. His research focuses on artificial intelligence and machine learning techniques with applications in business and social media analytics, firm strategy and management. His current research interest maps the relative strategic positions of competitors where they matter most – in the minds of customers. His work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Management Science and International Journal of Research in Marketing. Professor Wang received his Ph.D. in Marketing from the University of Cincinnati and is on the editorial review board of the Journal of Marketing Research and the Journal of Academy of Marketing Science.

His sharing economy and AI cases (Alibaba, Uber, Fitbit and etc) have been widely used in marketing, strategy, management, and information technology disciplines. His “Internet +” management case book has been used in many Chinese business schools MBA and EMBA teaching. Professor Wang has received many prestigious awards in both teaching and research, Best Paper awards at American Marketing Association Annual Conference, Ivey Early Career Impact Award, Ivey research merit award, Western University teaching honor roll award of excellence. He has won David G. Burgoyne Teaching Award, this annual student nominated award presented to one faculty member who has made significant impact on student life. Shane has delivered executive education program in different languages (English, Chinese and French), and provided consulting services to a portfolio of multinational corporations, including financial services, pharmaceutical companies, and government sectors in the world.


  • Marketing Management
  • Social Media Analytics
  • Digital Strategy

Programs Taught

  • HBA
  • MBA
  • MSc
  • Executive Education

Recent Refereed Articles

  • Wang, X.; Ryoo, J.; Bendle, N. T.; Kopalle, P. K., (Forthcoming), "The role of machine learning analytics and metrics in retailing research", Journal of Retailing
  • Wang, X.; Lu, S.; Li, X. I.; Khamitov, M.; Bendle, N. T., 2021, "Audio Mining: The Role of Vocal Tone in Persuasion", Journal Of Consumer Research, August 48(2): 189 - 211.
  • Ryoo, J.; Wang, X.; Lu, S., 2021, "Do Spoilers Really Spoil? Using Topic Modeling to Measure the Effect of Spoiling Movie Reviews on Box Office Revenue", Journal of Marketing, March 85(2): 70 - 88.
  • Nguyen, P.; Wang, X.; Li, X.; Cotte, J., 2021, "Reviewing Experts’ Restraint from Extremes and its Impact on Service Providers", Journal of Consumer Research, February 47(5): 654 - 674.
  • Vakratsas, D.; Wang, X., 2021, "Artificial Intelligence in Advertising Creativity", JOURNAL OF ADVERTISING, January 50(1): 39 - 51.
  • Lu, S.; Wang, X.; Bendle, N. T., 2020, "Does Piracy Create Online Word-of-Mouth? An Empirical Analysis in Movie Industry", Management Science, May 66(5): 2140 - 2162.
  • He, J.; Wang, X.; Vandenbosch, M.; Nault, B., 2020, "Revealed Preference in Online reviews: Purchase Verification in the Tablet Market", Decision Support Systems, May 132
  • Li, X.; Li, K.; Wang, X., 2020, "Transparency of Behavior-Based Pricing", Journal of Marketing Research, February 57(1): 79 - 99.
  • Khamitov, M.; Wang, X.; Thomson, M., 2019, "How Well Do Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities", Journal of Consumer Research, October 46(3): 435 - 459.
  • Xi, L.; Shi, M.; Wang, X., 2019, "Video Mining: Measuring Visual Information Using Automatic Methods", International Journal of Research in Marketing, June 36(2): 216 - 231.
  • Borah, A.; Wang, X.; Ryoo, J., 2018, "Understanding Influence of Marketing on Business Practice: Analysis of Business Journals Using Textual Information and Latent Dirichlet Allocation Analysis", Customer Needs and Solutions, December 5(3-4): 146 - 161.
  • Mai, F.; Shan, J.; Bai, Q.; Wang, X.; Chiang, R. H. L., 2018, "How Does Social Media Impact Bitcoin Value? A Test of the Silent Majority Hypothesis", Journal of Management Information Systems, March 35(1): 19 - 52.
  • Aribarg, A.; Otter, T.; Zantedeschi, D.; Allenby, G. M.; Bentley, T.; Curry, D.; Dotson, M.; Henderson, T.; Honka, E.; Kohli, R., et al., 2018, "Advancing Non-Compensatory Choice Models in Marketing", Customer Needs and Solutions, March 5(1-2): 82 - 92.
  • He, J.; Wang, X.; Curry, D., 2017, "Mediation Analysis: A New Test When All or Some Variables are Categorical", International Journal of Research in Marketing, December 34(4): 780 - 798.
  • Bendle, N. T.; Wang, X., 2017, "Marketing Accounts", International Journal of Research in Marketing, September 34(3): 604 - 621.

For more publications please see our Research Database

Honours & Awards

  • David G. Burgoyne Teaching Award, 2017
  • Research Merit Award, Ivey Business School, 2016
  • Western University Teaching Honor Roll Award of Excellence, 2015, 2016
  • Lindner College of Business Outstanding Doctoral Student Research Award, University of Cincinnati, 2014
  • Best Paper in the Marketing Education Track, American Marketing Association Winter Marketing Educator's Conference, 2013