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Xin (Shane) Wang

MBA '80 Faculty Fellow

Contact Information


  • Machine Learning
  • Business Analytics
  • Behavioral Economics

Impact Article

Research Publications

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Assistant Professor, Marketing

Shane Wang is an Assistant Professor of Marketing at the Ivey Business School, Western University, Canada. His research focuses on machine learning with applications in marketing, conjoint analysis, cognitive psychology, behavioral economics and Bayesian statistics. His work has appeared in Marketing Science, Journal of Consumer Research, Customer Needs and Solutions and the Journal of Mathematical Psychology. Professor Wang received his Ph.D. in Marketing from the University of Cincinnati.


  • Marketing Management
  • Social Media Analytics
  • Digital Strategy

Programs Taught

  • HBA
  • MBA
  • MSc
  • Executive Education

Recent Refereed Articles

  • Aribarg, A., Otter, T., Zantedeschi, D., Allenby, G.M., Bentley, T., Curry, D., Dotson, M., Henderson, T., Honka, E., Kohli, R., Jedidi, K., Seiler, S., Wang, X., (forthcoming), "Advancing Non-Compensatory Choice Models in Marketing", Customer Needs and Solutions.
  • Mai, F., Shan, J., Bai, Q., Wang, X., Chiang, R.H.L., (forthcoming), "From Bitcoin to Big Coin: The Impacts of Social Media on Bitcoin Performance", Journal of Management Information Systems.
  • He, J., Wang, X., Curry, D., 2017, "Mediation Analysis: A New Test When All or Some Variables are Categorical", International Journal of Research in Marketing, December 34(4): 780 - 798.
  • Bendle, N.T., Wang, X., 2017, "Marketing Accounts", International Journal of Research in Marketing, September 34(3): 604 - 621.
  • Bendle, N.T., Wang, X., Mai, F., 2016, "Understanding Co-Authorship among Consumer Behavior Scholars", Journal for Advancement of Marketing Education, Spring 24(1).
  • Wang, X., Xie, Y., Jagpal, H., Yeniyurt, S., 2016, "Coordinating R&D, Product Positioning, and Pricing Strategy: A Duopoly Model", Customer Needs and Solutions, June 3(2): 104 - 114.
  • Bendle, N.T., Wang, X., 2016, "Uncovering the Message from the Mess of Big Data", Business Horizons, January/February 59(1): 115 - 124.
  • Wang, X., Bendle, N.T., Mai, F., Cotte, J., 2015, "The Journal of Consumer Research at Forty: A Historical Analysis", Journal of Consumer Research, June 42(1): 5 - 18.
  • Wang, X., Mai, F., Chiang, R.H.L., 2014, "Database: Market Dynamics and User-­-Generated Content about Tablet Computers", Marketing Science, May/June 33(3): 449 - 458.
  • Wang, X., Dugan, R., Sojka, J., 2013, "CRM Systems as a Form of Social Media for Business: The Value of Incorporating CRM Experiential Learning in Sales/Marketing Education", Marketing Education Review, Fall 23(3): 241 - 250.

For more publications please see our Research Database

Honours & Awards

  • David G. Burgoyne Teaching Award, 2017
  • Research Merit Award, Ivey Business School, 2016
  • Western University Teaching Honor Roll Award of Excellence, 2015, 2016
  • Lindner College of Business Outstanding Doctoral Student Research Award, University of Cincinnati, 2014
  • Best Paper in the Marketing Education Track, American Marketing Association Winter Marketing Educator's Conference, 2013