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Ivey International Centre for Health Innovation

Mike Dixon

Assistant Professor, Operations Management

Mike Dixon is an Assistant Professor of Operations Management at the Ivey Business School. Previously he held the same position for four years at the Graduates School of Business and Public Policy at the Naval Postgraduate School (NPS). Mike has a PhD from the Hotel School at Cornell University.

He is interested in service operations management and specifically the effect of operational decisions and service design and customer experience. Mike conducts management research from an analytical perspective and analyzes large archival data sets to model customer behavior, finding ways to represent the behavioral aspects of service design in quantitative and analytical ways. Specifically, he is interesting in understanding the role of experiential sequence on participant perception. In past research he analyzed season subscription ticket sales for a large performing arts venue and showed that season subscription re-purchases are influenced by event sequences from previous seasons leading to managerial direction for event planners to properly schedule performances across a season to maximize experiential effects.