EVENT DETAILS
June 18, 2014, 7-8:30 p.m.
Location: Victoria Room, Four Seasons Hotel, Central, Hong Kong
Tickets: HK$150.00
REGISTRATION CLOSED
ABOUT THE EVENT
As China moves from an undisputed global manufacturing hub to a fast-growing consumer market, and as Chinese companies contemplate their next move on global markets, they must move out of a factory mindset to a customer mindset.
Find out what you and your firm need to do differently now to capture the lucrative new markets. Ivey Professor Niraj Dawar will draw lessons from his best-selling book TILT: Shifting Your Strategy from Products to Customers (Harvard Business Press, November 2013), which focuses on the strategy shift from “what you sell” to “what customers buy.”