The 10th annual Consumer Behaviour Symposium takes place on January 27, 2017. Consumer behaviour researchers in the general southern Ontario/southern Michigan area will gather at Ivey to share research, learn, and network.
Researchers from 13 different schools will attend and present their work, including Washington State University, University of Oregon, York University, and more.
Over the past 10 years, the symposium has covered topics including branding, the sharing economy, consumer financial decision-making, deceptive marketing, learning, loyalty, market share, memory, and many more.
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