Business schools using social media to reach prospective students

Canadian business schools are following a global trend of spending money on digital and social media to recruit prospective MBA students.

An article in The Globe and Mail describes a study by the London, England-based Association of MBAs that shows $3 of every $10 spent on marketing MBA programs globally is earmarked for social media advertising.

But while social media has become an important part of the recruiter's took kit, it hasn't replaced in-person meetings and events, says Julia Michienzi, the global relationship manager for MBA recruiting and admissions at Ivey Business School. Michienzi, for example, travels about 65 days a year to in-person meetings and fairs around the world.