The battle for Black Friday shoppers is looking like a heated one.
Kersi Antia, Associate Professor, Marketing, Ivey Business School, is available to comment on a number of issues facing retailers and on current consumer trends:
- Why U.S. retailers are competing more aggressively during Black Friday in light of projections their sales will be tepid this holiday season;
- The growing trend among Canadian retailers to have their own Black Friday and Cyber Monday sales on a limited basis in hope of not losing sales to U.S. retailers;
- Consumers’ use of “showrooming,” whereby they go to stores to find the products they want to buy, but then buy them from lower-priced websites;
- Why Target Corp. needs to get creative in Canada during the holiday season in light of lower than anticipated sales so far.
Antia is an expert on governance of inter-organizational relationships, such as franchising, distribution channel relationships, and strategic alliances, and the impact of technology on these relationships.
To arrange an interview with Antia, contact Ivan Langrish, Senior Manager Media Strategy at ilangrish@ivey.ca, or call 416-203-0664.
