- Aug 22, 2019
Ivey is proud to welcome six faculty members and one full-time appointment to campus! To help you get to know our new faculty, we asked them a list of questions about their academic – and personal – interests.
Get to know:
Guneet Nagpal, Assistant Professor, Marketing
Guneet recently completed a PhD in Marketing at the University of North Carolina at Chapel Hill. Her research interests include consumer search, prescription drug pricing, and new channel introduction. She has received numerous awards and honours including the Young Researcher Finalist Award from the European Society of Opinion and Market Research Congress.
What is the most important thing business executives can learn from your research?
Consumers who spend more time searching about product alternatives and discounts end up saving more money (on average). My quantitative model will help business executives quantify the financial discount they will have to offer to a consumer who spends 'x' hours on online search, has contacted 'y' different retailers, and stays 'z' miles away from the given retailer.
Where did you grow up and what was it like there?
I grew up in India in the state of Punjab. It was a fun childhood with happy parents, a loving sibling, and caring cousins.
Who have been your strongest influences in life?
My parents, my maternal grandfather, and my husband.
What led you to your career?
I was working in the Market Research industry before joining the PhD Program. I had the quest to go beyond proprietary methods and research designs with pre-defined scope, short timelines, and resources in the Market Research industry. My urge for intellectual freedom led me to leave my job as a Market Research Consultant and pursue PhD in Marketing.
What do you like to do when you’re not working?
I like to spend time with my baby son (Avraj) and my husband (Robin). I also read books whenever I have time. I am reading Khalil Gibran's The Prophet these days. Sherry Turkle's Alone Together is my next target.
What might someone be surprised to know about you?
My tolerance for spiciness-index in my food might surprise some!
What is the most played song on your playlist as of now?
I am not listening to any one particular song these days. But, Tere Bin (by Rabbi Shergill) is my all-time favourite song in my mother tongue. I also like the song Hero (by Enrique Iglesias) a lot.
What book would you recommend to others? Why?
I would recommend everyone to read Alone Together. The author, Sherry Turkle, is an MIT Professor of Social Studies of Science. Although I haven't read the book yet, I have heard the author talk about it as a keynote speaker at an industry conference some years back. I loved the talk and have been meaning to read her work (which she transformed into a book) since then. The book is based on more than a decade of interviews with teens and college students in which the author plumbs the psychological effect of new devices and social media on the generation. Being a new parent, I and my husband often think (and sometimes worry) about the impact technology will have on our children and what must be our role as parents and as mediators. In the book, the author expresses discontent for the banalities of electronic interaction and brings up the repercussions of the same on real-life relationships. I am very excited to read this book!!