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Amrita Mitra




  • Kersi D. Antia


Amrita is a Marketing Strategy PhD student at the Ivey Business School. Her research interests are in B2B relationships, including inter-organizational governance systems, effects of rebranding on alliances and expansion of franchising systems.


  • Management Education Program, Indian Institute of Management, Ahmedabad, India, 2017
  • Masters in Construction Technology and Management, Indian Institute of Technology, Delhi, India, 2012
  • Bachelor (with Honors) in Civil Engineering, Jadavpur University, Kolkata, India, 2008

Research Interests

  • Marketing Strategy
  • Inter-organizational Governance
  • Alliances
  • Distribution Channel Management
  • Franchising

Awards and Honours

  • Chisholm Scholarship


  • “Monitoring Costs, Risks, and Effectiveness: An Expanded Perspective” presented at Winter AMA Conference (Virtual), in February, 2021
  • “Restaurant Inspections, Compliance and their Impact on Public Health” presented at Winter AMA Conference at San Diego, USA, in February, 2020
  • “Dominant Causal Factors of Dispute Prone Clauses in Indian Construction Contracts” presented at PMI Research and Academic Conference held at IIT Delhi, India in March, 2017

Professional Experience

  • 2017-2018 Manager, L&T Construction, India
  • 2012-2017 Assistant Manager, L&T Construction, India
  • 2008-2010 Senior Engineer, L&T Construction, India


(anticipated completion 2023)

Ivey Business School

Amrita Mitra

Amrita Mitra

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