Discipline
Marketing
Supervisor(s)
- Kersi D. Antia
Amrita is a Marketing Strategy PhD student at the Ivey Business School. Her research interests are in B2B relationships, including inter-organizational governance systems, effects of rebranding on alliances and expansion of franchising systems.
Education
- Management Education Program, Indian Institute of Management, Ahmedabad, India, 2017
- Masters in Construction Technology and Management, Indian Institute of Technology, Delhi, India, 2012
- Bachelor (with Honors) in Civil Engineering, Jadavpur University, Kolkata, India, 2008
Research Interests
- Marketing Strategy
- Inter-organizational Governance
- Alliances
- Distribution Channel Management
- Franchising
Awards and Honours
- Chisholm Scholarship
Conferences
- “Monitoring Costs, Risks, and Effectiveness: An Expanded Perspective” presented at Winter AMA Conference (Virtual), in February, 2021
- “Restaurant Inspections, Compliance and their Impact on Public Health” presented at Winter AMA Conference at San Diego, USA, in February, 2020
- “Dominant Causal Factors of Dispute Prone Clauses in Indian Construction Contracts” presented at PMI Research and Academic Conference held at IIT Delhi, India in March, 2017
Professional Experience
- 2017-2018 Manager, L&T Construction, India
- 2012-2017 Assistant Manager, L&T Construction, India
- 2008-2010 Senior Engineer, L&T Construction, India
