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Hoorsana Damavandi




  • Dr. Kersi Antia


Hoorsana is a Marketing PhD student at the Ivey Business School. She works on both business-to-business and business-to-consumer quantitative strategy research. She is especially interested in utilizing spatial and network analysis methods to investigate why firms succeed or fail in their relationships with other firms and consumers.


  • Master of Business Administration, Alzahra University, Tehran, Iran
  • Bachelor of Science, Geomatics Engineering, University of Tehran, Tehran, Iran

Research Interests

  • Quantitative marketing strategy
  • Network analysis
  • Spatial econometrics
  • Relationship marketing


  • Damavandi, H., Abdolvand, N., & Karimipour, F. (2019). Utilizing Location Based Social Network Data for Optimal Retail Store Placement. International Journal of Earth Observation and Geomatics Engineering. Vol 3, Issue 2, 77-91.
  • Damavandi, H., Abdolvand, N., & Karimipour, F. (2018). The Computational Techniques for Optimal Store Placement : A Review. Computational Science and Its Applications – ICCSA 2018 (Vol. 1). Springer International Publishing.

Awards and Honours

  • Brock Scholarship from Ivey Business School, Western University
  • Plan for Excellence Doctoral Fellowship from the Ivey Business School, Western University
  • Alzahra University Scholarship
  • University of Tehran Scholarship


  • Winter American Marketing Association (AMA) conference proceedings, 2021


(anticipated completion 2024)

Ivey Business School

Hoorsana Damavandi

Hoorsana Damavandi

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