Discipline
Marketing
Supervisor(s)
- Dr. Kersi Antia
Hoorsana is a Marketing PhD student at the Ivey Business School. She works on both business-to-business and business-to-consumer quantitative strategy research. She is especially interested in utilizing spatial and network analysis methods to investigate why firms succeed or fail in their relationships with other firms and consumers.
Education
- Master of Business Administration, Alzahra University, Tehran, Iran
- Bachelor of Science, Geomatics Engineering, University of Tehran, Tehran, Iran
Research Interests
- Quantitative marketing strategy
- Network analysis
- Spatial econometrics
- Relationship marketing
Publications
- Damavandi, H., Abdolvand, N., & Karimipour, F. (2019). Utilizing Location Based Social Network Data for Optimal Retail Store Placement. International Journal of Earth Observation and Geomatics Engineering. Vol 3, Issue 2, 77-91.
- Damavandi, H., Abdolvand, N., & Karimipour, F. (2018). The Computational Techniques for Optimal Store Placement : A Review. Computational Science and Its Applications – ICCSA 2018 (Vol. 1). Springer International Publishing.
Awards and Honours
- Brock Scholarship from Ivey Business School, Western University
- Plan for Excellence Doctoral Fellowship from the Ivey Business School, Western University
- Alzahra University Scholarship
- University of Tehran Scholarship
Conferences
- Winter American Marketing Association (AMA) conference proceedings, 2021
