Discipline
Marketing
Supervisor(s)
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Miranda Goode
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Rod Duclos
Tongmao is a Marketing PhD student at the Ivey Business School. He is passionate about consumer judgment and decision-making, especially in the context of prosocial behavior, promotion, and cross-cultural consumption.
Education
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M.S. in Management, Shenzhen University, 2022
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B.S. in Business Administration, Shenzhen University, 2019
Research Interests
- Prosocial behavior
- Judgment and decision-making
Awards and Honours
- Brock Scholarship
- National scholarship of China (2017, 2018, 2020, 2021)
Conferences
- Hu, J. , Li, T. , & Zhou, Z. . (2022). Giving a Fish or Teaching How to Fish? The influence of different donation appeals on donors’ charitable choices. Paper accepted by 2022 Association for Consumer Research Conference.
