Tongmao is a Marketing PhD student at the Ivey Business School. He is passionate about consumer judgment and decision-making, especially in the context of prosocial behavior, promotion, and cross-cultural consumption.
M.S. in Management, Shenzhen University, 2022
B.S. in Business Administration, Shenzhen University, 2019
- Prosocial behavior
- Judgment and decision-making
Awards and Honours
- Brock Scholarship
- National scholarship of China (2017, 2018, 2020, 2021)
- Hu, J. , Li, T. , & Zhou, Z. . (2022). Giving a Fish or Teaching How to Fish? The influence of different donation appeals on donors’ charitable choices. Paper accepted by 2022 Association for Consumer Research Conference.
(anticipated completion 2028)
Ivey Business School