MANUSCRIPTS UNDER REVIEW

  • Astvansh, Vivek, Sudha Mani, and Kersi D. Antia, “Buyer-Supplier Interactions and Buyers’ Emergence from Bankruptcy,” in preparation for second round submission to Journal of Marketing Research.
  • Astvansh, Vivek, Kersi D. Antia, and Gerard J. Tellis, “Product Recall: Research Synthesis and New Directions,” in preparation for second round submission to Journal of Marketing (first of the two essays of my dissertation).
  • Astvansh, Vivek, Kersi D. Antia, and Xin (Shane) Wang, “The Role of Customer-Focused Recall Campaigns and Channel Quality on Product Recall Effectiveness,” being revised for resubmission to Journal of Marketing (job-market paper; second of the two essays of my dissertation).
  • Manary, Matthew P., Christine Moorman, Vivek Astvansh, “Learning that Pays: Stealth Strategies for Alliance-to-Acquisition,” being revised for resubmission to Marketing Science.

RESEARCH IN PROGRESS

  • Astvansh, Vivek, and Kersi D. Antia, “Communicating How Much, With Whom, and When: a Triadic Perspective on Product Recall Efficacy,” writing in progress.
  • Astvansh, Vivek, “Innovation Implications of Product Recall – Evidence from Medical Device Industry,” empirical modeling in progress.
  • Mani, Sudha, Vivek Astvansh, and Kersi D. Antia, “Firm Behavior during Crises, and its Performance Implications,” data collected, empirical modeling in progress.

DISSERTATION

Title: Toward a Better Understanding and Management of Product Recall

Committee: Kersi D. Antia (chair), Xin (Shane) Wang, Kenneth H. Wathne, and Sudha Mani

RESEARCH INTERESTS

How does marketing help firms recover from adversity? That is the central question my research seeks to answer. I rely on a rigorous integration of theory, big data analytics, computational linguistics, and econometric methods to study firms’ marketing-informed responses to adversity across two substantive areas: (a) product recalls, and (b) firm bankruptcies.

Substantive: product recall, interfirm relationships, marketing-technology interface.

Methodological: micro-econometrics; text, speech, and image mining; machine learning; big data.

EDUCATION

  • 2014-present Ph.D. in Business Administration (anticipated completion June, 2018) Ivey Business School, Western University, London, Ontario, Canada Dissertation proposal defended on September 16, 2016.
  • 2012-2014 M.S. in Business Wisconsin School of Business, University of Wisconsin-Madison, USA
  • 2009-2011 MBA Indian Institute of Management Lucknow, Lucknow, India
  • 1996-2000 Bachelor of Technology in Computer Engineering Aligarh Muslim University, Aligarh, India

PRIOR PROFESSIONAL EXPERIENCE

  • 2011-2012 Senior Manager, ESQ Management Solutions, India
  • 2010-2011 Manager, Sapient Corporation, India
  • 2007-2010 Member of Consulting Staff, Cadence Design Systems, India
  • 2006-2007 Executive, Barclays Capital Global Services, Singapore
  • 2003-2006 Senior Member of Technical Staff, Cadence Design Systems, India
  • 2000-2003 Senior Software Engineer, Hughes Software Systems, India

AWARDS AND HONORS

  • 2016 Al Mikalachki PhD Research Grant, fall 2016; Cdn 1,500.
  • 2016 Fellow of: ISMS Doctoral Symposium and ISBM PhD Student Camp.
  • 2016 Best Poster Award, “Rising from the Ashes: Buyer-Supplier Conflict Evolution and Its Effects Bankruptcy Outcomes,” with Sudha Mani and Kersi D. Antia. Empirical and Theoretical (ET) (Canadian Marketing Strategy) Symposium, Lake Louise, Alberta, Canada. May 19, 2016.
  • 2016 Mathematics of Information Technology and Complex Systems (MITACS) Accelerate research award; Cdn $39,000.
  • 2015 Nominee, Trudeau Foundation Scholarship.
  • 2014-2015 MITACS Accelerate research award; Cdn $30,000.
  • 2014-2018 Plan for Excellence Doctoral Fellowship from the Ivey Business School, Western University; Cdn $38,286 per academic year.
  • 2014 Wisconsin School of Business Marketing Department Scholarship, University of Wisconsin-Madison; U.S. $6,000 for the period from May 2013 to Aug 2013, and U.S. $3,000 for the period from May 2014 to Aug 2014.
  • 2013-2014 Wisconsin School of Business Dean’s Scholarship, University of Wisconsin-Madison.

CONFERENCE PARTICIPATION

  • Astvansh, Vivek, and Kersi D. Antia, and Xin (Shane) Wang (2017), “Recalled but Not Remedied: The Role of Customer Orientation and Channel Capabilities on Product Recall Efficacy,” presentation in a self-organized special session titled “Firms’ Marketing Capabilities and their Recovery from Crises” at the American Marketing Association’s (AMA’s) 2017 Winter Marketing Academic Conference, Orlando, Florida, February 18, 2017.
  • Astvansh, Vivek, and Kersi D. Antia (2016), “Communicating How Much, With Whom, and When: A Triadic Perspective on Product Recall Efficacy,” presentation in a self-organized special session at the ISBM Academic Conference 2016, Atlanta, Georgia, August 4, 2016.
  • Astvansh, Vivek, Sudha Mani, and Kersi D. Antia (2016), “Buyer-Supplier Interactions and Buyers’ Emergence from Bankruptcy,” presentation in a self-organized special session titled “Making Sense of the Problem of Plenty: Understanding the Individual and Joint Effects of Multiple Marketing Levers over Time” at the ISBM Academic Conference 2016, Atlanta, Georgia, August 3, 2016.
  • Astvansh, Vivek, Kersi D. Antia, and Xin (Shane) Wang (2016), “Communicating How Much, With Whom, and When: A Triadic Perspective on Product Recall Efficacy,” presentation at the ISMS 2016 Marketing Science Conference, Shanghai, China, June 16, 2016.
  • Astvansh, Vivek, Sudha Mani, and Kersi D. Antia (2016), “Rising from the Ashes: Buyer-Supplier Evolution Conflict and Its Effects on Bankruptcy Recovery,” poster at the Empirical and Theoretical (ET) (Canadian Marketing Strategy) Symposium, Lake Louise, Alberta, Canada, May 19, 2016.
  • Astvansh, Vivek, Sudha Mani, and Kersi D. Antia (2016), “Rising from the Ashes: Firms’ Supplier Relationships and their Recovery from Bankruptcy,” presentation in a self-organized special session titled “Firms’ Marketing Capabilities and their Recovery from Crises” at the American Marketing Association’s (AMA’s) 2016 Winter Marketing Academic Conference, Las Vegas, California, February 26, 2016.
  • Astvansh, Vivek, Sudha Mani, and Kersi D. Antia (2015), “Rising from the Ashes: Effects of Firms Supplier Relationships on their Recovery from Bankruptcy,” presentation at Interdisciplinary Graduate Student Conference, London, Ontario, May 22.

TEACHING

Teaching Interests

  • Marketing/big data analytics
  • Marketing strategy
  • Digital marketing
  • Marketing research
  • Marketing metrics
  • Introductory marketing

Teaching Experience and Certification

  • Instructor, King’s University College, Western University, winter 2016. Course: Introductory Marketing (undergraduate-level, third-year mandatory course; 41 enrolled students).
    • The course content was a mix of 10 teaching cases from Harvard, Ivey, and Darden, HBS’ Marketing Simulation program, and five HBS’ industry and background notes on relevant marketing topics (STP, marketing communications, pricing, consumer behavior, and marketing research).
    • Instructor rating: 5.4 out of 7 (mean college-wide score: 6.0 out of 7).
  • Instructor, Wisconsin School of Business, University of Wisconsin-Madison, summer 2014. Course: Marketing Research (undergraduate-level, elective; 10 enrolled students). Instructor rating = 3.92 on a scale of 5 (mean school-wide score: 4.68 out of 7).
  • Graduate Certificate in Research, Teaching, and Learning
  • Center for Integrating Research, Teaching, and Learning, U Wisconsin-Madison
    • Research Internship Title: Effect of Blended Muddiest Point on Students’ Learning
    • Committee: Donald Gillian-Daniel, Christopher Dakes, Chad Shorter (all UW-Madison), and Martha J. Dunkelberger (U Houston)

Learning Materials Development

Artificial Intelligence (AI) in Marketing (developed for retailing, executive education courses):

  • Marketing Analytics, comprising nine cases and six readings on the following six topics: marketing-mix analytics, product analytics, marketing resource allocation, customer analytics, digital analytics, and text analytics.
  • Text Mining, comprising readings on big data, Internet of things, and artificial intelligence; demonstration of three commercial, proprietary, and free software applications that can conduct simple linguistic analytics, compute readability statistics, and run the more sophisticated machine learning techniques respectively. Provide an instruction note to participants on how to obtain their own text corpus (e.g., firm- and/or industry-specific media articles in a given date range) and run the software applications.

Cases

  • Astvansh, Vivek, and Kersi D. Antia (2016), “Medtronic Plc: Combating the Grey Market,” Ivey Publishing, Product Number 9B16A003.
  • Astvansh, Vivek, Baoheng Wang, and Kersi D. Antia (2016), “Zheng Shan Tea Company: Winning at Home and Abroad,” Ivey Publishing, Product Number 9B16A013.
  • Astvansh, Vivek, Momentum Technologies India - A Story of Entrepreneurship, Diversification, and Acquisition (December 2, 2011).
  • Goyal, Anita and Astvansh, Vivek, STOLEN - Embrace the Truth! (December 3, 2013).
  • Distributed in Management Educator: Courses, Cases & Teaching eJournal Vol 7, Issue 1, January 08, 2014.