The Net Promoter Score is used to assess customer satisfaction. Its popularity by businesses is not reflected by investigations in research journals. Ivey marketing researcher, Neil Bendle, and colleagues review the issues that divide managers and academics on a metric that deserves study.
Spaceflight-induced stress presents a serious problem to solve for agencies that are planning long-term trips for astronauts and other spaceflight participants. Ivey's Lucas Monzani (and colleagues) propose a multi-phase plan as an intervention for this psychosocial stress.
Ivey’s Shane Wang and colleagues use video from online crowdfunding to demonstrate the effectiveness of video mining as a marketing tool. They find that variation in a video and video content predict successful crowdfunding. They discuss the potential for video mining for marketing research.
When it’s easy for consumers to leave one company for another loyalty programs can give you a competitive edge…if you create the right program. Ivey alumna Alina Nastasoiu and Ivey’s Mark Vandenbosch outline three strategies to consider for a loyalty program that works.
Children raised in a wealthy household and who fail to develop a secure bond with their parents seek out a way to interact with their environment. In fact, as adults, they tend to ascribe human characteristics to non-human objects and animals.