- Feb 4, 2021
Ivey's Hubert Pun, and team, examine the impact of using a fighter brand to combat copycatting in the luxury goods industry. They use copycat products with high resemblance to the luxury brand’s original product. Check out their findings here.
Hou, P.;Zhen, Z., Pun, H., 2020, Combating Copycatting in the Luxury Market with Fighter Brands, Transportation Research Part E: Logistics and Transportation Review, August, 140. Article 102009