Ivey’s Shane Wang and colleagues use video from online crowdfunding to demonstrate the effectiveness of video mining as a marketing tool. They find that variation in a video and video content predict successful crowdfunding. They discuss the potential for video mining for marketing research.
When it’s easy for consumers to leave one company for another loyalty programs can give you a competitive edge…if you create the right program. Ivey alumna Alina Nastasoiu and Ivey’s Mark Vandenbosch outline three strategies to consider for a loyalty program that works.
Children raised in a wealthy household and who fail to develop a secure bond with their parents seek out a way to interact with their environment. In fact, as adults, they tend to ascribe human characteristics to non-human objects and animals.
Corporations that strategically use offshore tax shelters to increase profits also increase their positive Corporate Social Responsibility (CSR) practices. The authors speculate that these practices may be viewed by consumers and the community as an unethical practice.
A case study of a successful design firm in Denmark finds that employees with seemingly competing interests within the firm, economic stability and artistic freedom, have interactions that are both financially productive and promotes firm cohesion in its mission to deliver cutting edge creativity.
Comparing cash and less tangible forms of money Duclos and Khamitov find that having cash in hand right now reduces any willingness to wait for a larger payoff at a later time. This holds important implications for understanding saving behaviours.
Maximilian Stallkamp, PhD ’18, won the Emerald Best International Dissertation Award at the Academy of Management’s recent annual meeting for his research on the different types of challenges multinational enterprises and digital firms have when going international.