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Featured Research

Jun 12, 2019

Hi Ho Hi Ho, It’s off to mine we go: Video mining for effectiveness

Ivey’s Shane Wang and colleagues use video from online crowdfunding to demonstrate the effectiveness of video mining as a marketing tool. They find that variation in a video and video content predict successful crowdfunding. They discuss the potential for video mining for marketing research.
Jun 5, 2019

Winning the Loyalty Program Race

When it’s easy for consumers to leave one company for another loyalty programs can give you a competitive edge…if you create the right program. Ivey alumna Alina Nastasoiu and Ivey’s Mark Vandenbosch outline three strategies to consider for a loyalty program that works.
Jun 1, 2019

Turnaround strategies

Vanessa Hasse investigates management responses to underperforming subsidiaries.
May 29, 2019

Born with a Silver-Faced Spoon in Your Mouth

Children raised in a wealthy household and who fail to develop a secure bond with their parents seek out a way to interact with their environment. In fact, as adults, they tend to ascribe human characteristics to non-human objects and animals.
May 22, 2019

Being Cruel to Be Kind: Tax Havens and Increased Corporate Social Responsibility

Corporations that strategically use offshore tax shelters to increase profits also increase their positive Corporate Social Responsibility (CSR) practices. The authors speculate that these practices may be viewed by consumers and the community as an unethical practice.
May 15, 2019

How does a business achieve both economic and creative success?

A case study of a successful design firm in Denmark finds that employees with seemingly competing interests within the firm, economic stability and artistic freedom, have interactions that are both financially productive and promotes firm cohesion in its mission to deliver cutting edge creativity.
May 8, 2019

Celebrating Ivey’s faculty contributions to research, the classroom, and service

At the annual Faculty Retreat on May 7, 19 Ivey faculty members received awards for their contributions to research, the classroom, and service.
May 8, 2019

Cash is King (Of Pain)

Comparing cash and less tangible forms of money Duclos and Khamitov find that having cash in hand right now reduces any willingness to wait for a larger payoff at a later time. This holds important implications for understanding saving behaviours.
May 1, 2019

Evaluating a school-based naloxone kit program

Ivey professors Lauren Cipriano and Greg Zaric identify conditions under which a plan by the Toronto District School Board (TDSB) to equip high schools with naloxone kits would be cost-effective.
May 1, 2019

Against the green

Wren Montgomery explores why green firms hide their environmental practices