The Net Promoter Score is used to assess customer satisfaction. Its popularity by businesses is not reflected by investigations in research journals. Ivey marketing researcher, Neil Bendle, and colleagues review the issues that divide managers and academics on a metric that deserves study.
Spaceflight-induced stress presents a serious problem to solve for agencies that are planning long-term trips for astronauts and other spaceflight participants. Ivey's Lucas Monzani (and colleagues) propose a multi-phase plan as an intervention for this psychosocial stress.
Ivey’s Shane Wang and colleagues use video from online crowdfunding to demonstrate the effectiveness of video mining as a marketing tool. They find that variation in a video and video content predict successful crowdfunding. They discuss the potential for video mining for marketing research.