Professor Shane Wang, PhD Alumnus Jpseph Ryoo, along with their research colleagues, explain the topic of machine learning, its origins and provide an analysis of its current state in top-level retailing and marketing research. They offer opportunities for future research and illustrate its potential for practitioners to improve customer experience. Check out their manunscript.
Wang, X., Ryoo, J. (PhD Alumnus), Bendle, N.T., Kopalle, P.K., 2021, The Role of Machine Learning Analytics and Metrics in Retailing Research, Journal of Retailing.