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Pierre L. Morrissette Institute for Entrepreneurship

The Art of Sales with Piano Matchmaker Erica Feidner

  • Sep 3, 2020
The Art of Sales with Piano Matchmaker Erica Feidner called her one of the “10 Greatest Salespeople of All Time.”

For 13 years, Erica Feidner was a sales representative (later elevated to Executive Sales Representative) at the prestigious high-end piano maker, Steinway & Sons., where she sold over $40 million worth of instruments.

Feidner’s fascinating journey has been spotlighted across print and visual media, featured in Forbes, Canadian Business, Smart Money, Men’s Health, A&E, The Food Channel, CNN, and The Hallmark Channel.

In this special episode, Eric Janssen speaks with Feidner about her long love affair with music and her approach to the art of sales.


Apple | Google Play | Spotify | Stitcher

The Ivey Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.

For more episodes, visit the Ivey Entrepreneur Podcast.