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Ivey Business School

Featured Research

Marketing Accounts

Marketing Accounts

Marketing value is hard to measure, and in many cases, accounts do not capture the value created by marketers at all.

Assistant Professor Neil Bendle's research looks at the relationship between marketing and accounting to assess how marketers can use managerial accounts to measure their value, and create a shared understanding of the importance of marketing processes.

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Global Ivey Day

  May 04, 2017

Global Ivey Day is a worldwide celebration of everything Ivey! It's about re-connecting with friends, with colleagues, with your section, and with the whole Ivey community.

Developing Leadership Character

  May 05, 2017

Join Gerard Seijts and a panel of high-profile leaders in Calgary on May 5 for insights on why leadership character matters and how it can be developed.

Optimizing health care: A prescription for delivering patient value

  May 09, 2017

David Barrett, BA '04, PhD '14, Executive Director of the Ivey International Centre for Health Innovation, and a panel of health-sector leaders will discuss delivering patient value through optimizing health-system operations.