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Copycat, Copycat

Copycat, Copycat

Flip through a fashion magazine. You’ll see celebrities in high-end designer outfits worth thousands of dollars. But at the bottom of the page, there will often be “Similar Styles” – clothing that looks almost identical to the celebrities’, but for a fraction of the cost.

Welcome to copycat manufacturing.

Successful products are often copied by lower-cost producers (copycats) piggybacking off the original’s creativity and success. It happens across industries – pharmaceuticals, fashion, and electronics to name a few. Ivey’s Assistant Professor Hubert Pun’s research looks at the copycat epidemic: what it is and how manufacturers can prevent it.

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Upcoming Events

The behaviour of individual investors

  Sep 14, 2017

For the Tangerine Lecture in Finance, Terrance Odean, Rudd Family Foundation Professor and Chair of the Finance Group at the Haas School of Business, University of California, Berkeley, will discuss how behavioural biases and decision heuristics may be putting your investment returns at risk.

The Women of Ivey Network (WIN) Inaugural Breakfast Event

  Oct 03, 2017

The Women of Ivey Network (WIN) is hosting the inaugural breakfast event on October 3, 2017, with guest speaker Carol Stephenson, O.C., former dean of the Ivey Business School.

In the public interest: Expansion of the audit mandate

  Oct 11, 2017

For this Ivey Idea Forum, Professor Vaughan Radcliffe from the CPA–Ivey Centre for Accounting and the Public Interest will lead an interactive discussion with Ontario Auditor General Bonnie Lysyk on the role and responsibilities of her office.