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Featured Research
Virtual reality and marketing
As virtual reality becomes more accessible, organizations are investing their time and money to make it part of their marketing strategies.
Assistant Professor Kirk Kristofferson’s newest research explores how marketers can use virtual reality to connect with consumers, and what opportunities and limitations it can have – specifically in the context of charities.
Read the Research
Upcoming Events
May 02, 2019
Global Ivey Day
Global Ivey Day (GID) is about re-connecting. With friends. With colleagues. With your section. With your Ivey community. It’s a worldwide celebration of everything Ivey. Galas, award dinners, corporate receptions, and networking events at novel venues are all part of the program around the world.