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Ivey Business School

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Featured Research
Against the green

More and more often, consumers are putting their money where their values are and demanding firms be more environmentally and socially conscious.

That’s led to the troubling evolution of corporate greenwashing, where firms exaggerate the environmental benefits of their products or services. And that in turn brought about a lesser-known phenomenon called brownwashing, where companies understate their environmental efforts, fearing consumers will be skeptical of their green claims.

Research from Assistant Professor Wren Montgomery looks at the reasons why this occurs in the wine industry.

Read the Research
Against the green

Upcoming Events

May 21, 2019

Regulatory Reform in Ontario's Energy Sector

On March 18th, the Ontario government released the final report of the Ontario Energy Board Modernization Review Panel. Please join us for an expert panel discussion on the report, legislation, and implications for Ontario’s energy sector.

Jun 04, 2019

Separating hype from reality in AI

For the Scotiabank Speakers Series in Digital Transformation in Banking, Steve Irvine, CEO & Founder of integrate.ai, will discuss how to seize the real AI opportunities.