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Pierre L. Morrissette Institute for Entrepreneurship

Changing careers and changing perceptions with Eric Brass of Tequila Tromba

  • Mar 9, 2021
Changing careers and changing perceptions with Eric Brass of Tequila Tromba

The mention of Tequila often induces a strong reaction, and Eric Brass was no exception.

“I had the same misconception that most people have about tequila — that disgusting shot in a seedy bar at a horrible hour of the night. It’s the most misunderstood and misrepresented spirit in the world.”

But something happened on a study trip to Mexico that changed Brass’ career trajectory, leading him to co-found a premium tequila brand with just a backpack and $10,000. Today, Tequila Tromba is one of the fastest growing premium tequilas in North America.

Together with his entrepreneurship professor, Eric Morse, Brass walks through his entrepreneurial journey: from discovering real tequila, and leaving the world of finance, to creating a modern brand with traditional techniques.

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The Ivey Entrepreneur Podcast is sponsored by Connie Clerici, QS ’08, and Closing the Gap Healthcare Group, Inc.

For more episodes, visit the Ivey Entrepreneur Podcast.