Amar Gupta and Josh Barr, MBA ’17, wanted a caffeinated protein drink that tasted good, but was still healthy and affordable. So they decided to make it themselves. Enter brüst: an all natural and low-calorie drink with 20 grams of protein infused in a cold brew coffee.
Team Plentiful may not have won the recent IBK Capital-Ivey Business Plan Competition, but they did walk away with valuable learnings and the confidence to carry on. The plan, called Plentiful, was pitched by teammates and MBA ’18 candidates, Ashley Amir and Gavin Nicholl.