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Pierre L. Morrissette Institute for Entrepreneurship

New Venture Video Series

The New Venture Project (NVP) forms the core of the Ivey Business School's Entrepreneurship Education.

The NVP consists of a 9-step process, which is designed to provide a framework on how to build a compelling, viable business idea. Through our video series, you can walk through the first five steps of the process, and know how to build a strong foundation to your business idea.

Watch each episode below, or click on our YouTube playlist.

Episode 1: Overview and Problem Statement

Episode 2: Market Segmentation

Episode 3: Competitor & Industry Analysis

Episode 4: Analyzing the Ecosystem

Episode 5: Developing a Solution & Strategy