This book contains 14 chapters of text written primarily for students studying under an Australian or New Zealand curriculum, but assume an international perspective. Eleven comprehensive cases are included.
Part I: Business Strategy
Chapter 1: What is 'strategy'?
Chapter 2: Analysing business strategy: creating value
Chapter 3: Analysing the external environment
Chapter 4: Analysing the organisation's resources and capabilities
Chapter 5: Measuring strategic organisation performance
Chapter 6: Gap analysis and business-level strategic options
Chapter 7: Strategic decision making
Chapter 8: Dynamic competitive strategy
Part 2: Corporate Strategy
Chapter 9: Corporate/multi-business strategy
Chapter 10: Acquisitions and alliances
Chapter 11: International strategy
Part 3: Implementation
Chapter 12: Capabilities, systems and structure
Chapter 13: Leadership, people and culture
Chapter 14: Change management
Cases
Case 1 Gunns and the Australian pulp and paper manufacturing industry
Case 2 The ascendance of Air Asia: building a successful budget airline in Asia
Case 3 Pacific Link iMedia: becoming a full service interactive agency
Case 4 Navitas v. Kaplan: private forces in the education industry
Case 5 The Ciputra group: shaping the city in Asia
Case 6 Rio Tinto and sustainable mining
Case 7 Havells India: the Sylvania acquisition decision
Case 8 Giant ICN: formation of the A-Team
Case 9 The National Library Board of Singapore: a case of service recovery
Case 10 Mattel and the toy recalls
Case 11 Wesfarmers in 2010
Glossary
Index
Supplements
Instructor's Manual
PowerPoint Slides
Test Bank
Companion Website