Ivey Idea Forum

An interactive platform to explore new ideas, perspectives and solutions for evolving business issues with thought-provoking leaders, writers and academics.

Ivey Idea Forum - Cryptocurrency and the Future of Money

Jun 11, 2015 - Digital currency is changing the world of money for everyone. Join Ivey Associate Professor Stephen Sapp, Tangerine Chair in Finance; Kyle Kemper, of ChangeTip; and, Michael Perklin, President of C4, for an interactive session on the future of money.

Ivey Idea Forum – Visualize your company’s next move: A new way to map brand strategy

Jun 30, 2015 - Building on his critically acclaimed book, TILT: Shifting Your Strategy from Products to Customers, Ivey Marketing Professor Niraj Dawar will reveal a new brand map that helps companies better compete in their market space.

Videos from Past Events

Wikibrands: Reinventing your company in a customer-driven marketplace
May 7, 2014

Mike Dover, HBA ’91, MBA ’97, co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, and Darren Meister, Ivey Associate Professor of Information Systems, reveal why some of today’s most successful businesses are harnessing technology and using creative ideas to build their brand, reach their target audiences, and engage with customers.

TILT: Shifting Your Strategy from Products to Customers
November 27, 2013

Ivey Professor Niraj Dawar draws lessons from his book, TILT: Shifting Your Strategy from Products to Customers, to show how six fundamental business assumptions are upended when your business truly embraces the customer.

Awakening the sleeping giant: Taking an entrepreneurial idea to a new level of success
October 29, 2013

Christine Magee, HBA ’82, President and Co-founder of Sleep Country Canada, shares the secret of her success and how she set her company apart from the competition by taking an unconventional approach to merchandising, advertising and customer service and experience.


"With an intriguing story and enlightening discussions, which revealed practical nuggets, the Ivey Idea Forum made another great impression."

– Silvio Stroescu, Managing Director & Vice President of Deposits & Investments, Tangerine Bank

“One always walks away from the Ivey Idea Forum with one or two (at least) actionable ideas.”

– Lana Phair-Sutherland, MBA ’79, Strategic Management Consultant, Phair-Sutherland Consulting

“Meaningful and thought-provoking learnings, creative approach. Very helpful for experienced business leaders.”

– Riz Ahmad, MBA ’90, Royal Bank of Canada

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