An interactive platform to explore new ideas, perspectives and solutions for evolving business issues with thought-provoking leaders, writers and academics.
Jun 30, 2015 - Building on his critically acclaimed book, TILT: Shifting Your Strategy from Products to Customers, Ivey Marketing Professor Niraj Dawar will reveal a new brand map that helps companies better compete in their market space.
Wikibrands: Reinventing your company in a customer-driven marketplaceMay 7, 2014 Mike Dover, HBA ’91, MBA ’97, co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, and Darren Meister, Ivey Associate Professor of Information Systems, reveal why some of today’s most successful businesses are harnessing technology and using creative ideas to build their brand, reach their target audiences, and engage with customers.
TILT: Shifting Your Strategy from Products to CustomersNovember 27, 2013 Ivey Professor Niraj Dawar draws lessons from his book, TILT: Shifting Your Strategy from Products to Customers, to show how six fundamental business assumptions are upended when your business truly embraces the customer.
Awakening the sleeping giant: Taking an entrepreneurial idea to a new level of successOctober 29, 2013 Christine Magee, HBA ’82, President and Co-founder of Sleep Country Canada, shares the secret of her success and how she set her company apart from the competition by taking an unconventional approach to merchandising, advertising and customer service and experience.
– Silvio Stroescu, Managing Director & Vice President of Deposits & Investments, Tangerine Bank
– Lana Phair-Sutherland, MBA ’79, Strategic Management Consultant, Phair-Sutherland Consulting
– Riz Ahmad, MBA ’90, Royal Bank of Canada
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