May 7, 2014
There is no longer a one-size-fits-all way to communicate with customers. Traditional marketing is being replaced with a bottom-up model of customer involvement. One that utilizes new social media tools to engage people and build communities. Mike Dover, HBA ’91, MBA ’97, co-author of Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, and Darren Meister, Ivey Associate Professor of Information Systems, reveal why some of today’s most successful businesses are harnessing technology and using creative ideas to build their brand, reach their target audiences, and engage with customers. And how you can follow their lead to build a brand that lasts.
May 8, 2014
We’re familiar with the offshore flow of low-skill manufacturing jobs. But today, as high-skilled services join the migration, new opportunities and risks abound. Is your business ready to ride the wave? Ivey Dean Robert (Bob) Kennedy will reveal the drivers behind this new trend; an explanation of how it affects countries, industries, firms and people; and advice on how companies can feel at home on this enormously fertile ground of opportunity.
June 4, 2014
Businesses and not-for-profit organizations are increasingly pursuing partnerships to address complex challenges – particularly sustainability. So what’s working? Why do some partnerships fail and others succeed? How do you build a partnership that leads to success for both parties? Surprisingly a secret ingredient is often missing – collaboration. So what makes a successful collaborative partnership? A good example is the partnership between Hewlett Packard (HP) Canada and World Wildlife Fund (WWF) Canada to create the Living Planet @Work program. The Living Planet @Work program offers hands-on help to anyone interested in championing more sustainable business practices and/or encouraging employee giving to world-changing conservation projects. It was a tremendous success, engaging hundreds of companies and raising over $1 million through workplace initiatives. Join Ivey Associate Professor Oana Branzei, Network for Business Sustainability (NBS) researcher Barbara Gray, and Living Planet @Work’s two key champions, HP’s Frances Edmonds and the WWF’s Adrienne Lo, to discover the benefits of partnering for sustainability. Learn from the experts how you can master collaborative partnerships to achieve sustainability in your organization and create extraordinary impact.
March 18, 2014
Building a culture that delivers a higher level of competitive advantage requires sustainable behaviour change. It's that simple, that important, and that difficult. Most leaders know the outcome they desire and the collaboration required, but they want practical, proven approaches that really work and really stick. Steve Jacobs, author of The Behavior Breakthrough: Leading Your Organization to a New Competitive Advantage, and Ivey Assistant Professor David Loree will reveal how leading companies are achieving remarkable culture change that results in new levels of performance.