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June Cotte

Associate Professor, Marketing

  • Director, PhD Program
  • R.A. Barford Professor in Marketing

Education

  • BBA
  • MBA
  • PhD, University of Connecticut

Contact Information

Profile

June Cotte is the R.A. Barford Professor in Marketing and Associate Professor of Marketing at the Ivey Business School. From 1998-2001, she was Assistant Professor of Marketing at the Darla Moore School of Business at the University of South Carolina. She earned her B.B.A. (Honors) at Brock University, her M.B.A. from University of Windsor, and her Ph.D. from the University of Connecticut.

Professor Cotte's research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and consumption issues in gambling. She is on the Editorial Review Board of the Journal of Consumer Psychology. Her work has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, MIT/Sloan Management Review, Journal of Business Research, Journal of Strategic Marketing, Journal of Services Marketing, and the Journal of Managerial Psychology, as well as in the Wall Street Journal, and other journals and books.

Her work experience includes marketing research and industrial sales analysis positions at Union Gas, Ltd. She has taught courses on Marketing Management, Global Marketing Strategy,  Research Methods and Personal Selling and Sales Force Management.

Teaching

  • Marketing Management
  • Sales Management
  • Research Methods

Selected Publications

  • Huff, Aimee and June Cotte (2013), "Complexities of Consumption: The Case of Childcare," The Journal of Consumer Affairs, forthcoming.
  • Robinson, Stacey, Michael Giebelhausen and June Cotte (2012), "Shopping, Gambling or Shambling?  An Introduction to Penny Auctions," Journal of Business Research, forthcoming.
  • Trudel, Remi, Kyle Murray, and June Cotte, (2012), "Beyond Expectations: The Effect of Regulatory Focus on Consumer Satisfaction", International Journal of Research in Marketing, 29(1): 93-97.
  • Noseworthy, Theodore, June Cotte, and Seung-Hwan Lee, (2011) "The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products", Journal of Consumer Research, 38(2): 358-375.
  • Lee, Seung-Hwan, June Cotte, and Theodore Noseworthy, 2010, "The Role of Network Centrality in the Flow of Consumer Influence", Journal of Consumer Psychology, 20(1), 66-77.
  • Cotte, June and Katherine Latour (2009), "Blackjack in the Kitchen: Understanding Online Versus Casino Gambling," Journal of Consumer Research, 35(5), 742-758.
  • Trudel, Remi and June Cotte (2009), "Does It Pay to Be Good?," MIT Sloan Management Review, 50(2), 61-68.
  • Cotte, June and Stacy Wood (2004), "Families and Innovative Consumer Behavior: A Triadic Study of Siblings and Parents," Journal of Consumer Research, 31(1), 78-86.
  • Cotte, June, S. Ratneshwar and David Glen Mick (2004), "The Times of Their Lives: A Phenomenological Inquiry on the Nature and Role of Consumers' Timestyles," Journal of Consumer Research, 31(2), 333-345.
  • Cotte, June, Tilottama G. Chowdhury, S. Ratneshwar, and Lisa Ricci (2006), "Pleasure or Utility? Time Planning Style and Web Usage Behavior," Journal of Interactive Marketing, 20(1), 45-57.
  • Cotte, June, Robin Coulter, and Melissa Moore (2005), "Enhancing or Disrupting Guilt: The Role of Ad Credibility and Manipulative Intent," Journal of Business Research, 58(3), 361-368.

Research/Course Development

  • Social and Ethical Issues in Consumption
  • Gambling
  • Temporal Perception and Behaviour

Experience

  • Various marketing research and sales / marketing analysis positions