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Ivey Faculty & Research

Michael R. Pearce

Professor Emeritus, Marketing

  • Ivey Eminent Teaching Professor Emeritus

Contact Information

Profile

Michael R. Pearce is Ivey Eminent Teaching Professor Emeritus of Marketing at the Richard Ivey School of Business. He joined Ivey in 1974 after completing his doctorate at Harvard Business School. He currently teaches courses for EMBAs and MBAs in strategic marketing planning and leadership.

Dr. Pearce has worked for over 90 businesses, governments, associations, and non-profit organizations in Canada, United States, Europe, Japan, Slovenia, Hong Kong, China and Kuwait. His area of expertise is consumer marketing. His clients have included: Astra Zeneca Canada Limited, Alliance Data Loyalty Services, Bell Canada, Warner Lambert, Buhler-Miag (Germany), TD/Canada Trust, Canadian Department of Consumer and Corporate Affairs, Conference Board of Canada, Digital Equipment Corporation (Switzerland), Eastman Kodak (U.S.), Eizai Company (Japan), General Electric (US), Goodyear, Landis & Gyr (Switzerland), Microsoft Canada, Maple Leaf Foods, MT&T, Retail Council of Canada, and The T. Eaton Company Limited. He is frequently interviewed by media and is involved in expert witness work in the area of intellectual property disputes.

Over the course of his academic career, Pearce has authored 193 case studies and 59 industry/technical notes, 13 books and many articles and monographs on a wide range of topics. He has developed several courses, most notably the Retail Marketing Management course and the eLeadership program. His greatest joy is working directly with managers and aspiring managers, followed by writing for them.

Pearce was Executive MBA program Director from 2004-2009. Pearce has also directed the Ivey HBA Program and held the Associate Dean: Programs position. For many years his consulting and research have focused on retail marketing. In his capacity as Eaton/NSERC/SSHRC Chair in Retailing (1996-2001), he was involved in research in the retail sector.

In 2006, Pearce was honoured as the first recipient of the Ivey Eminent Teaching Professor designation. This award recognizes excellence in all aspects of teaching over a career. In 2008, he was the recipient of the Ontario Confederation of University Faculty Associations (OCUFA) Teaching Award, only the second business professor in Ontario to receive this award in 35 years.

Experience

  • Emeritus Professor, Ivey Business School, UWO, (2009)
  • Director, Executive MBA Program (2004-2009)
  • Faculty Director, eLeadership, (2001-2003)
  • Eaton/NSERC/SSHRC Chair in Retailing, Ivey Business School, UWO (1996-2001)
  • Associate Dean: Programs, (1999-2000)
  • HBA Program Director, (1996-1999)
  • Associate Professor with tenure, Ivey Business School, UWO, (1980-2009)
  • Adjunct Professor, IMD, (1980-1989)
  • Visiting Professor, IMD, (1979-1980)
  • Assistant Professor, Western Business School, UWO, (1974-1978)
  • Research Assistant, Business School, Harvard, (1972-1973)
  • Research Assistant, Marketing Science Institute, (1971-1973)
  • Instructor, Western Business School, UWO, (1968-1970)

Expertise

  • Consumer Marketing
  • Strategic Marketing Planning
  • Retail Marketing
  • eBusiness
  • Customer Service
  • Consumer Trends
  • Global Marketing
 

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