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Miranda Goode

Assistant Professor, Marketing

Education

  • PhD, Marketing
  • BSc
  • BMgt

Contact Information

Profile

Miranda R. Goode is an Assistant Professor of Marketing at the Richard Ivey School of Business. Professor Goode received a B.Sc. in Biology and a B.Mgt. in Marketing from the University of Lethbridge and a Ph.D. in Marketing from the University of British Columbia.

Professor Goode's first stream of research focuses on consumer behavior related issues including how consumers learn from emotions and analogy and the effect of categorization on consumer attitudes toward innovative products. The psychology of money is Professor Goode's second research focus with an emphasis on understanding the more non-conscious effects of money on our behavior. Her work in this area has been published in Science and Current Directions in Psychological Science and has been featured in numerous media outlets worldwide including The New York Times, Boston Globe, The Star Tribune, CBC Radio and TV.

Selected Publications

  • Goode, Miranda R., Darren W. Dahl, and C. Page Moreau, "Innovation Aesthetics: The Relationship between Category Cues, Categorization Certainty and Newness Perceptions," Journal of Product Innovation Management, forthcoming.
  • Noseworthy, Theodore J. and Miranda R. Goode, (2011), "Contrasting Rule-Based and Similarity-Based Category Learning: The Effects of Mood and Prior Knowledge on Ambiguous Categorization," Journal of Consumer Psychology, 21(3), 362-371.
  • Goode, Miranda R., Darren W. Dahl, and C. Page Moreau (2010), "The Effect of Experiential Analogies on Consumer Perceptions and Attitudes", Journal of Marketing Research, 47(2), 274-286.
  • Vohs, Kathleen D., Nicole L. Mead, and Miranda R. Goode (2008), "Merely Activating the Concept of Money Changes Personal and Interpersonal Behaviour," Current Directions in Psychological Science, 17(3), 208-212.
  • Vohs, Kathleen D., Nicole L. Mead and Miranda R. Goode (2006), "The Psychological Consequences of Money," Science, 314 (5802), 1154-1156.

Experience

  • Marketing Manager, SciMed Laboratories Inc.
  • Consulting

Expertise

  • Consumer Learning and Emotions
  • New Product Adoption
  • Experiential Consumption
 

Research Links

 

Faculty Focus

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