Entrepreneur Reg Littlefield’s business startup, Germgo Media Group, produces hand sanitizer stands with panels for poster ads. To pique interest, Littlefield has placed his stands in more than 40 Ontario hospitals free of charge, with the profits coming strictly from advertising.
Now the challenge is to get hospitals to sign on.
Marketing and entrepreneurial experts, including Assistant Professor Dominic Lim, weighed in on the potential growth for Germgo Media Group in The Globe and Mail’s series, The Challenge.
“Consider changing the components of your business model – hospitals, hand sanitizer, advertising and revenue sharing model – to better align with the values of the different parties involved,” said Lim.
