The recent scandal surrounding Subway spokesperson Jared Fogle has sparked a discussion among marketing experts about the dangers of celebrity endorsements.
Professor Emeritus Ken Hardy provided his outlook for the Toronto Star on how Subway ought to handle this current blow to its brand.
“They obviously should sever any connections (with him) right away,” said Hardy.
He added that Subway’s U.S. chain should take note of Subway’s marketing campaign in Canada and change gears, as Fogle’s image is not likely to survive this investigation.
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