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In the Media · Canadian Business

Rob Mitchell | How established companies can think like startups again

Aug 18, 2015

innovation

Every company wants to embody an entrepreneurial mentality within their business. But how can businesses ignite that innovative spirit among employees?

Canadian Business turned to experts in the entrepreneurial field, including Associate Professor Rob Mitchell, for advice on how companies can think like startups again.

For Mitchell, changing how an organization thinks about failure serves as one of the biggest challenges for large companies.

“In order to innovate, companies need to recognize the possibility of failure and recast it as learning, and change the collective mentality of how they view failure,” he said.