Brands are always looking for an edge over their competitors and the most successful find a way to distinguish themselves from the rest. In an age of social media, an Australian swimwear company has found an inexpensive, yet effective way to market their products. Triangl bikinis uses Instagram and free celebrity endorsements to power the popularity of their brand.
Marketing professor Allison Johnson commented on the strategy in the Toronto Star. “It’s so widespread that it’s easy for (consumers) to get ‘word of mouth’ recommendations from inspirational people like celebrities, or those whose fashion they admire."
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Ottawa Citizen
