Professor Neil Bendle brings classroom theories to childhood situations in the second-edition of Behavioral Economics for Kids. Bendle takes significant elements of modern behavioral research and explains them through the actions of children.
Here's an excerpt from the introduction:
The aim of this book is to illustrate what we already know.
People behave in predictable ways that don’t always reflect the ideal behavior that social scientists like to theorize about. On the negative side sometimes our choices are short-sighted, incoherent, self-destructive or even malicious. On a more positive note, sometimes we are more sociable than might be predicted by a traditional economic view of decision making. Furthermore most of us seem to do a surprisingly good job of coping with a ridiculously complex world.
The behaviors that violate various social scientists’ ideals can be seen even amongst children. Indeed this little book starts from the premise that while adults do grow up a little we all remain big kids. The actions that we see our children doing can help to explain our own behavior. Of course we could do a dense tome with lots of footnotes, pompous words and caveats but we figure that like kids most of us prefer it when pictures explain the world.
-Neil Bendle & Philip Chen