Generative AI is everywhere in business. From drafting memos to synthesizing complex information and shaping strategy, professionals across industries are increasingly experimenting with new ways to integrate AI into their daily work.
But as the technology rapidly evolves, keeping pace with its full potential can be challenging. How do you move beyond basic prompts and surface-level efficiencies to unlock meaningful value?
At Beyond the prompt: Generative AI at work, Ivey Dean Julian Birkinshaw moderates a conversation with three leaders at the forefront of AI innovation. Together, they will share practical insights into how they are intentionally integrating generative AI into their workflows – highlighting real-world prompting strategies, high-value applications, and lessons learned. They will also consider the skills and perspectives professionals must develop as AI becomes embedded in everyday business practice.
Complimentary and open to the public, this virtual Impact Live event is designed for professionals ready to move from experimentation to effective, strategic engagement with generative AI.
About the speakers
Fab Dolan, HBA ’08 | Panelist
Founder & CEO, 99 Ravens AI
Fab Dolan, HBA ’08, is a founder, advisor, and marketing executive with over 15 years of experience building iconic global brands. After 12 years in big tech, he left to harness the potential of enterprise AI, founding a company that develops AI agents for CMOs. Fab’s career spans both traditional CPG and technology, most notably serving as Global CMO for Android, where he built the global go-to-market function for the world’s largest mobile platform. His work has earned recognition from Marketing Magazine, Adweek, Communication Arts, and others, positioning him as a leader in North America’s marketing industry.
Alyza Keshavjee, HBA ’06 | Panelist
Head of Consumer Packaged Goods, Google
Alyza Keshavjee, HBA ’06, is the Head of Consumer Packaged Goods at Google. With over a decade of experience, she partners closely with the country’s largest advertisers and agencies to develop digital AI-powered solutions that build businesses and brands. Alyza has a background in data analytics, marketing, strategy, and agile development with previous experience from Manulife and the Boston Consulting Group. She is a graduate of the Ivey Business School at Western University and holds an MBA from Harvard Business School.
Mazi Raz, MBA ’05, PhD ’14 | Panelist
Assistant Professor, Strategy, Ivey Business School
Mazi Raz, MBA ’05, PhD ’14, is an Assistant Professor of Strategy and Fellow with the Innovation North Learning Lab at Ivey Business School. His research and teaching explore the relationship between ideological trends and managerial thinking, as well as the role of human imagination in organizational life. An experienced educator, Mazi has held senior roles at leading institutions across North America, including The Ivey Academy, Sauder Executive Education at UBC, and the Carlson School of Management at the University of Minnesota. He has also designed and delivered programs for organizations such as 3M, London Health Sciences Centre, Environment Canada, CIBC, and CPA Ontario.
Julian Birkinshaw, MBA ’91, PhD ’95 | Moderator
Dean, Ivey Business School
Julian Birkinshaw, MBA ’91, PhD ’95, became Dean of Ivey on August 1, 2024. He is a globally recognized expert in innovation, digital transformation, and strategic agility. Previously, he spent 25 years at London Business School, serving as Vice Dean (2022–2024) and leading major innovations in graduate and executive education. A Fellow of the British Academy, the Strategic Management Society, and the (American) Academy of Management, Julian also holds honorary degrees from Copenhagen Business School and the Stockholm School of Economics. Julian is a Thinkers50-ranked thought leader and has authored 16 books, over 90 articles, and 40 cases. A sought-after speaker and consultant, Julian advises companies like Pepsico, RBC, and Ericsson and is frequently cited in global media, including CNN, BBC, and The Economist.
